Director, Demand Generation

3 days ago

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Description

β€’ The Director of Demand Generation will own the strategy, execution, and optimization of global demand generation programs to support aggressive growth targets for both net new logo acquisition and expansion within our existing install base. β€’ This role requires expertise in Account-Based Marketing (ABM), deep hands-on experience with marketing technology tools like Marketo, and a collaborative approach to align closely with sales and other cross-functional teams. β€’ You will be responsible for building scalable multi-channel campaigns that drive pipeline, nurturing leads through the funnel, and delivering measurable results. β€’ Success in this role demands a balance of strategic thinking and hands-on execution.

Requirements

β€’ Proven Experience: 7+ years in demand generation or growth marketing roles, preferably in a cybersecurity or technology environment. β€’ ABM Expertise: Demonstrated success in executing account-based marketing strategies with measurable results. β€’ Hands-On Martech Experience: Advanced proficiency with Marketo is required; experience with Salesforce, Google Analytics, ABM platforms (e.g., 6sense, Demandbase), and other marketing tech is a strong plus. β€’ Analytical Mindset: Strong ability to interpret data, measure performance, and make data-driven decisions. β€’ Agility: Proven ability to thrive under tight timelines, manage multiple projects, and adapt to changing priorities. β€’ Collaboration Skills: Excellent interpersonal skills to align with sales, product marketing, and other stakeholders. β€’ Educational Background: Bachelor’s degree in marketing, business, or related field; MBA is a plus.

Benefits

β€’ Pension and Retirement Plans β€’ Medical, Dental and Vision Coverage β€’ Paid Time Off β€’ Paid Parental Leave β€’ Support for Community Involvement

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