Senior Social Media Specialist

4 days ago

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TribalVision

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Lead Generation • Strategic Planning • Branding & Creative Services • Internal Communications • Web Strategy

51 - 200

Description

• Responsible for managing multiple client accounts across a broad range of industries • Expert in social media implementation and strategy, including Facebook, LinkedIn, Instagram, TikTok, Twitter, Reddit • Setting strategic direction for paid and organic efforts on client accounts • Project manage, provide feedback, and communicate vision to team members • Responsible for setting ROAS, CPA, and engagement goals with clients • Leading client interactions when necessary • Communicating information to account management teams in regards to client accounts • Strong work ethic and problem-solving ability are essential

Requirements

• 5-7 years with paid and organic social in an agency setting • Technical experience • Experience working with other digital marketing specialists across channels to build full funnel digital marketing campaigns • Proven experience setting strategy on Social (organic and paid) for clients with a track record of successful case studies • Technical mindset with the ability to easily learn new marketing platforms • Proven, hands-on, experience with Social Advertising channels with proven results against CPA or ROAS goals. • Experience forecasting advertising budgets on social media against CPA or ROAS goals • Experience overseeing content direction and strategy across social media channels • Experience with community management for clients in both b2b and b2c spaces • Responsible for staying up to date on latest paid and organic market trends • Strong eye for analytics with ability to prepare reports and present information to clients • Deep experience with audience building & recognizing opportunities for optimizations • Proven knowledge of social media management tools such as Sprout Social, Hootsuite, etc. with ability to manage/train on these platforms. • Ability to communicate expertise in meetings both internally and client facing • Comfortable managing and communicating with 3rd party vendors to help execute on campaigns • Plus Experience with Unbounce or other landing page builders • Experience with Meta Business Suite • Ability to set up tracking and conversion events across paid social platforms • Strong understanding of Excel • Experience with Hubspot • Experience with PowerPoint • Experience with social listening tools • Experience in Google Data Studio