Director, CRM
October 29
Description
• Lead and own the CRM strategy for fantasy sports and sportsbook products through omni-channel messaging. • Lead efforts in segmentation and persona development to create personalized customer experiences that increase retention and loyalty. • Develop and execute data-driven retention strategies, leveraging CRM tools to enhance customer engagement. • Work within a matrixed, cross-functional team to deliver high-impact retention and engagement initiatives across multiple projects. • Partner with Marketing leadership and Executive teams to shape and influence company-wide strategic initiatives focused on customer retention and loyalty. • Build strong relationships with key stakeholders across teams to align retention efforts and ensure seamless execution. • Mentor and manage a high-performing team focused on customer retention and engagement.
Requirements
• 8+ years of experience in customer marketing, retention marketing, CRM, or customer strategy. 3+ years of experience managing teams. • Deep understanding of retention, general marketing, and automation tools such as Braze and Optimove. • Experience in segmentation and persona development to drive personalized marketing strategies. • Data-driven decision maker with a strong focus on analyzing and improving company performance. • Ability to lead complex projects and deliver measurable results in a fast-paced environment. • Passionate about lifecycle marketing and building innovative loyalty programs to boost customer engagement and retention. • Excellent communication and interpersonal skills.
Benefits
• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season) • 16 weeks of fully paid parental leave • A $500 home office allowance • A connected virtual first culture with a highly engaged distributed workforce • 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents
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