Growth Marketing Manager

4 days ago

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Unibuddy

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Education • Universities • Higher Education • Ed Tech

51 - 200

Description

• You are a data-driven digital marketer with a passion for student engagement and higher education. • You thrive in a fast-paced environment, managing paid campaigns across platforms like Google Ads and LinkedIn while also exploring new digital channels. • You love digging into the “why” behind campaign performance and have a knack for running tests that improve results. • At Unibuddy, you’ll also flex your creative skills by optimising landing pages and collaborating with our team to design and test new ad formats. • This role is a perfect opportunity for a performance marketer or demand gen manager looking to expand their impact in a new vertical, driving growth for a platform that connects students and universities.

Requirements

• 5+ years of experience in marketing within a B2B SaaS or edtech business • Proven experience in growth or performance marketing with a focus on metrics and pipeline impact • Proficiency in digital marketing tools such as LinkedIn Advertising, Google Ads, Pardot, Salesforce, and other platforms • Expertise working with enterprise business development and commercial teams to drive qualified pipeline and full funnel marketing • Data-driven decision-making ability, with hands-on experience managing campaigns and driving toward measurable targets • Strong project management skills, with a track record of meeting ambitious growth goals

Benefits

• Remote working or a hybrid working arrangement (if based in NY). • 25 days of PTO plus national holidays. • One special day of your choice (birthday, engagement, wedding) off per year, additional days off based on tenure and 4 additional days at the end of the year for a company-wide shutdown! • Enhanced maternity, paternity and adoption leave. • Health insurance for you, and contributions for your family, dental and vision optional • Life insurance. • 401(K) matched up to 6%