Director of Web Strategy

March 12

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Logo of Unlock Health

Unlock Health

Unlock Health is a full-service agency dedicated to driving sustainable growth for healthcare organizations. By integrating marketing, technology, and revenue strategy, Unlock Health helps connect consumers with care, enhancing lives and supporting healthcare organizations in their growth goals. The company specializes in managed care consulting, media and advertising strategy and planning, digital marketing, and brand consulting. Unlock Health is recognized for its creative and data-driven approach, offering advanced analytics and a technology platform to guide healthcare marketing initiatives and optimize payor strategies. The agency has built partnerships with leading health systems, behavioral health providers, and specialty care organizations, earning accolades such as the Modern Healthcare Best in Business award for Marketing and Public Relations.

marketing • healthcare marketing • managed care consulting • payor relations • healthcare advertising

📋 Description

• Unlock Health breaks down the walls that healthcare providers have lived with for decades. • The Director of Web Strategy is responsible for creating web and technical strategy and delivering on web strategy initiatives for clients. • They will assist in enterprise client engagements, team management, and help to grow the MarTech function within Unlock Health. • Lead web and technical strategy for enterprise clients by creating web and technical strategy documentation that defines client needs, UX functionality, and implementation plan for any website or application projects. • Work closely with account, PM, and strategy teams to develop data-driven web strategies and campaign plans aligned with business objectives. • Mentor direct reports in their professional growth, and identify and create opportunities for growth and improvement.

🎯 Requirements

• Bachelor's degree or higher preferred (or equivalent work experience) • 5+ years as a web strategist, 1+ years as a manager • Healthcare or related industry experience preferred • Agency experience preferred • Excellent written and verbal communication skills • Excellent analytical and problem-solving skills • Extensive knowledge of related Ad/Marketing platforms & software • Experience building new functions and capabilities within agencies or health tech

🏖️ Benefits

• Competitive Salary • Health, Dental and Vision benefit packages to fit all types of lifestyles • Life, Short- and Long-Term Disability Insurance paid 100% by the company • FSA / HSA Options • 401(K) with a generous company match program • Flexible Paid Time Off (aka- unlimited) • Paid Parental Leave • Hybrid and Remote work schedules available • Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice) • Employee Referral Program

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