Senior Product Marketing Manager

4 days ago

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UpCodes

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UpCodes is a comprehensive platform that consolidates building codes, assemblies, and building products to accelerate the design to construction process. It serves as a unified library offering code adoptions, amendments, and updates necessary for compliance understanding. Its tools, powered by features like the AI-powered Copilot, help architects, contractors, and other professionals to accurately research, interpret, and apply building regulations and product specifications efficiently. By offering high-fidelity diagrams, assembly research tools, and a vast code library, UpCodes aids in structured research and collaboration, significantly improving efficiency and accuracy throughout a project's lifecycle. The platform caters to various roles including architects, general contractors, code consultants, and more, helping teams save time when dealing with building codes and compliance requirements.

Construction • Architecture • Engineering • Compliance

11 - 50 employees

📋 Compliance

☁️ SaaS

💰 $3.4M Seed Round on 2020-11

📋 Description

You will own key product marketing initiatives—from crafting compelling messaging and narratives to analyzing market trends and enabling sales—to ensure product success. This role is ideal for a strategic thinker who thrives in an environment where they can develop the strategy for the PMM function and execute it. You will define market positioning, develop sales enablement materials, and execute product launches that drive measurable business impact, accelerating product adoption and revenue growth with the freedom to experiment, iterate, and build scalable processes that will shape UpCodes’ long-term marketing foundation. You'll play a key role in shaping and executing our product marketing strategy by: Develop and execute GTM strategies for new product launches and feature updates, including but not limited to blogs, videos, webinars, emails, and social assets. Craft compelling, differentiated messaging that clearly communicates the value of our products. Create sales tools, collateral, and training materials to empower sales teams with the right messaging and competitive insights. Conduct research to understand customer needs, market trends, and the competitive landscape. Work with sales, customer support, and external resources to keep sales collateral up to date and produce a quarterly market and TAM report. Collaborate with customers, sales, and customer success teams to gather insights that shape product development and marketing. Measure and analyze the effectiveness of product marketing initiatives, using data to refine strategies and optimize results. Partner with product management, sales, and demand generation teams to ensure alignment and execution of marketing initiatives.

🎯 Requirements

4–7 years of experience in product marketing within a B2B SaaS or tech company. You have a strong grasp of GTM strategies and can craft compelling narratives, positioning, and messaging that make products stand out. You’ve developed sales enablement materials and know how to arm sales teams with the insights they need to win. Exceptional written and verbal communication skills, with the ability to translate complex product features into clear, engaging messaging tailored to different audiences. You are familiar with marketing analytics tools and CRM platforms such as HubSpot, Salesforce, and Google Analytics. You excel at managing multiple initiatives simultaneously, ensuring projects stay on track and deliver results. You work seamlessly across different departments, adapting quickly to new challenges and driving alignment in a dynamic setting.

🏖️ Benefits

Offers Equity