Senior Product Marketing Manager

2 days ago

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Upland Software

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Knowledge Management • Contact Center Productivity • Cloud Fax • Account-Based Selling • Digital Marketing

1001 - 5000

💰 $115M Post-IPO Equity on 2022-07

Description

• Drive strategy and execution of marketing initiatives for growth products. • Conduct in-depth market analysis to understand customer needs, market trends, and competitive landscape. • Develop and communicate a clear value proposition and positioning for products. • Plan and execute product launches, ensuring alignment with sales, marketing, and product teams. • Create compelling marketing materials, including product descriptions, sales tools, and collateral. • Work closely with product management, sales, and engineering teams to align on product features and messaging. • Monitor and analyze the performance of marketing and sales initiatives, adjusting strategies based on data-driven insights. • Engage with customers and other key stakeholders to gather feedback and refine product offerings.

Requirements

• Bachelor’s degree in marketing, business, or a related field; MBA is often preferred. • 5-10 years of experience in product marketing or a related role, preferably in a similar industry (B2B Software). • Strong understanding of the specific industry and market dynamics relevant to the products being marketed. • Analytical Skills: Ability to analyze market data and derive actionable insights. • Communication: Excellent written and verbal communication skills for creating persuasive messaging. • Project Management: Strong organizational skills to manage multiple projects and deadlines. • Creativity: Innovative thinking for developing unique marketing strategies. • Technical Proficiency: Familiarity with marketing automation tools and analytics platforms. • Leadership: Ability to lead cross-functional teams and influence stakeholders.