Lifecycle Marketing Lead

January 12

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

🎡 Marketing

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Nourish

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Nourish is a company that connects patients with personal telehealth dietitians through a mobile app. Their services are integrated with major insurance plans, allowing most patients to pay little or nothing out-of-pocket. Nourish focuses on personalized nutrition care, offering tailored dietary plans and ongoing support to help individuals meet their health goals. The service leverages technology to provide convenient access to registered dietitians and supports a wide range of nutritional needs while ensuring billing transparency with their Nourish Guarantee.

51 - 200 employees

⚕️ Healthcare Insurance

🧘 Wellness

☁️ SaaS

🔥 Funding within the last year

💰 $35M Series A on 2024-03

📋 Description

• Nourish is on a mission to improve people’s health by making it easy to eat well. • Nourish helps people eat better, more easily, with our food as medicine platform. • Our mobile app connects people with registered dietitians, food, and health tracking. • We are growing quickly, have partnered with national health insurance companies, and raised over $44M. • You’ll be responsible for all of Lifecycle Marketing across the patient journey.

🎯 Requirements

• 6-8 years of direct experience in Lifecycle Marketing building email and SMS campaigns across conversion, retention, and reactivation for a consumer-facing business. Experience in the health/medical space highly preferred. • hands-on experience building email and SMS campaigns. Experience with customer.io and SendGrid highly preferred. • Proven and extensive track record improving key marketing metrics, including conversion rate, churn, and customer LTV. • Experienced managing internal and/or external designers and email coders to build engaging and performant campaigns. • Worked closely with engineering teams to set up well-oiled data integrations for highly optimized campaigns. • Extensive experience leveraging data analyses and customer research to create well-informed campaigns and messaging for distinct customer segments. • Passionate about food as medicine and nutrition therapy and excited by Nourish’s mission to improve the lives of millions through food.