Director, Public Relations

November 10

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Vaco

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Consulting • Finance & Accounting • Technology • Operations • Supply Chain & Logistics

1001 - 5000

Description

• The Director, Public Relations manages the public relations (PR) function of the Enterprise. • This role focuses on developing and executing comprehensive PR strategies that align with the company’s objectives and enhance the perception of the organization across all channels. • The Director, Public Relations serves as both a strategist and a hands-on player-coach, driving impactful media relations, ensuring alignment with broader communication goals, and supporting crisis communications as needed. • Develops and executes PR strategies that align with corporate objectives, working closely with senior leadership to ensure integrated communication plans and enhance brand perception • Cultivates relationships with key media contacts, overseeing proactive pitching, interviews and briefings; ensures consistent and accurate representation of the company’s messaging across digital, print and broadcast platforms • Leads the creation of press releases, media statements and key messaging documents, while monitoring industry trends and news to identify PR opportunities and mitigate risks • Manages and mentors the PR team, ensuring high performance, professional development and alignment with goals and deadlines • Leads crisis communication efforts, developing and implementing plans to manage crises effectively and protect the company’s reputation • Works cross-functionally across the marketing teams to align PR efforts with broader campaigns, while partnering with internal stakeholders to ensure cohesive messaging across departments

Requirements

• Bachelor’s degree in Communications, Journalism, Public Relations, Marketing or related field required • At least 8 years’ experience in public relations, with at least 3 years in a leadership role managing teams and media relations required • Familiarity with PR metrics and reporting, ensuring PR efforts are aligned with business outcomes required • Experience with PR tools (e.g., Muck Rack, Cision) and project management platforms (e.g., Monday.com, SharePoint) required • Prior PR experience in our areas of specialization (consulting, managed services and talent solutions) preferred