Marketing Operations Strategist

October 15

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Vasion

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Description

• Vasion is looking for a Marketing Operations Strategist that exemplifies our core values and wants to be part of our growing team. • We are committed to making digital transformation attainable to everyone by building an affordable, integrated SaaS solution that simplifies business processes. • The ideal candidate is an expert in all things Salesforce, Marketo, and B2B marketing operations. • This person, in collaboration with the marketing team, is responsible for understanding business requirements and delivering high-quality technical solutions that enable the marketing team to use the full functionality of our ever-growing tech stack. • Partner with sales and marketing leadership, revenue operations, and business analytics teams to continually improve lead scoring, lead flow process, and ensure accurate flow through the lead lifecycle. • Work from ideation and strategy phase through to execution of new automated prospect nurture programs, including driving strategies to increase email engagement, frequency, and velocity. • Supervise ongoing monitoring of prospect nurture programs to ensure they are working properly, and make recommendations for efficiencies. • Train, support, and oversee the daily operations of our marketing tech stack, including Salesforce, Marketo, Litmus, LeanData, Intercom and other upcoming integrations. • Collaborate with marketing to provide technical recommendations using the full features and functionality of Marketo. • Manage and monitor audience segments and make recommendations on areas for optimization and changes to strategy. • Monitor email KPIs and make recommendations to improve delivery, opens, and engagements as well as ensure strong domain and list health, and create monthly audits.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. • 4+ years of experience in Marketing Operations, executing marketing campaigns, and working with SaaS products. • 4+ years of experience with Marketo and holds a Marketo Certified Expert (MCE) certification. • Experience with Salesforce and LeanData, and at least one of the following: ZoomInfo, SalesLoft, Domo, and Intercom, or an equivalent platform. • Preferred Qualifications • Salesforce Administrator certifications • Self-starter and able to work fully remote, collaborating with team members globally. • Experience in business analysis, operations, or B2B. • Digitally savvy, with exceptional analytical, quantitative, problem-solving, and critical-thinking skills. • Strong ability to organize, analyze, interpret, and disseminate information. • Ability to work under pressure and change direction as needed. • Excellent written and verbal communication skills. • Ability to make decisions, prioritize and manage multiple projects in a fast-paced, dynamic environment, and keep stakeholders informed on progress.

Benefits

• Flexible work environment • Discretionary Vacation bonus • Flexible paid time off • Paid parental leave • Competitive pay • A full suite of traditional benefits • Training/Advancement opportunities • 401k with company-match • Mental Health Wellness Support • Financial wellness education • Company-contributed HSA • Headquarter perks include gym, pickleball, snacks & drinks, arcade, theater room, monthly All Hands lunch, etc. • Lehi, Utah office perks include gym access, snacks & drinks, monthly All Hands lunch