VisionPoint Marketing
VisionPoint Marketing is a marketing services company focused on providing enrollment marketing, brand, and CRM solutions for higher education institutions. The company helps universities, community colleges, graduate, and online programs with strategies to increase enrollment, improve brand perception, and reach new target audiences. Their services include CRM consultation, media, SEO, and creative solutions, aimed at helping educational institutions achieve their primary and pressing goals. VisionPoint Marketing is recognized by Google and Slate as premier and preferred partners, demonstrating their influence and capability in the marketing sector.
Integrated Marketing • Web Design & Development • Branding • Visual Design • Content Strategy
Marketing Technology - Analytics Specialist
4 days ago
VisionPoint Marketing
VisionPoint Marketing is a marketing services company focused on providing enrollment marketing, brand, and CRM solutions for higher education institutions. The company helps universities, community colleges, graduate, and online programs with strategies to increase enrollment, improve brand perception, and reach new target audiences. Their services include CRM consultation, media, SEO, and creative solutions, aimed at helping educational institutions achieve their primary and pressing goals. VisionPoint Marketing is recognized by Google and Slate as premier and preferred partners, demonstrating their influence and capability in the marketing sector.
Integrated Marketing • Web Design & Development • Branding • Visual Design • Content Strategy
📋 Description
• Manage and maintain VisionPoint’s instance of TapClicks • Develop and refine reporting dashboards in TapClicks based on internal and client needs • Leverage Zapier to automate workflows, integrate data across platforms, and improve efficiency • Conduct QA for GA4 and Google Tag Manager (GTM) implementations • Collaborate with Paid Media, SEO, and Web teams to set up, analyze, and report on digital and traditional marketing campaigns
🎯 Requirements
• 3+ years of experience in marketing analytics or marketing technology • Hands-on experience managing TapClicks or similar marketing analytics platforms • Strong knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM), including tracking implementation, QA, and event setup • Experience working with Zapier to automate workflows and data integrations • Ability to troubleshoot tracking issues and implement solutions across marketing platforms • Strong verbal, written, and interpersonal skills—capable of translating data insights into actionable recommendations
🏖️ Benefits
• options for health, dental, vision • matching 401k • paid time off • some other cool stuff
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