Lifecycle Marketing Manager

3 days ago

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Glacier ZipLines

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Glacier ZipLines is an innovative educational platform that collaborates with universities to deliver high-impact, digital-first career training. By focusing on practical, industry-aligned programs in high-growth areas, Glacier ZipLines equips individuals with the skills and certifications needed for successful careers in technology. Their comprehensive support and commitment to student outcomes distinguish them as a trusted partner in higher education.

2 - 10 employees

Founded 2018

📚 Education

🏢 Enterprise

☁️ SaaS

📋 Description

• About Ziplines • Ziplines Education is a category-leading education company that partners with universities to deliver industry-focused certificate courses that prepare professionals for today’s digital-first workforce. • We’re looking to add a high-powered, passionate Lifecycle Marketing Manager (activation, cross-sell, referral) to our growing team. • As the Lifecycle Marketing Manager, you will execute comprehensive email and SMS marketing strategies to improve engagement, reduce customer acquisition costs (CAC) through non-paid acquisition channels, and elevate learner lifetime value (LTV).

🎯 Requirements

• 6+ years of experience in a retention or lifecycle marketing role (extra points if in a D2C and especially within an education and e-learning environment) • Demonstrated examples of onboarding, activation, cross-sell, and/or upsell campaigns you have executed from end-to-end • Experience driving cross-channel campaigns across email, and SMS • Strong understanding of lifecycle experimentation: A/B testing, holdouts and incrementality reporting, journey/segmented tests • Track record of producing high response, personalized content and creative • Mastery of lifecycle marketing platforms such as Iterable, Hubspot, Braze, Klaviyo, etc. (NOTE: we use Hubspot currently) • Familiarity with metrics like lead conversion, LTV, revenue per user, and churn and how to impact them • Basic to intermediate skill with email HTML and mobile responsiveness • Additionally you: • Are direct and transparent • Are incredibly detail-oriented • Are highly collaborative and communicative • Are a collaborative, flexible problem-solver • Love to roll up your sleeves to get things done • Live for outcomes/results • Believe in the power of a team • See the value of diversity • Dig working remotely • Have a “whatever it takes” mindset, and have never said “that’s not my job” • Are reading this job description thinking, wow, that’s me. Let’s do this

🏖️ Benefits

• Equity: Ownership is a core value, and each full-time employee can invest in Ziplines Education via a stock option (equity) grant, which will vest across four years. • Time off: We offer a flexible paid time off policy, in addition to 10 paid holidays. • Flexible, remote work environment: We are a fully distributed team with folks all over the U.S. We meet as a full team at least one time per week and have in-person gatherings or team offsites one or more times per year. • Family health and wellness: Choose from a range of medical, dental, and vision insurance plans (premiums start at $0/month) for yourself or your family. • 401K: We know your future self will thank you when you start contributing to your company-sponsored 401k.