Marketing Manager - B2C

2 days ago

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Lumivero

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Lumivero is a company expertise in providing advanced data management and analytics solutions. Their platform offers a comprehensive suite of tools designed for data aggregation, transcription and natural language processing, as well as qualitative and quantitative analysis. Lumivero serves a wide range of industries, including healthcare, financial services, and higher education, helping decision-makers leverage data insights to drive smarter, data-driven choices. Their solutions, such as Monte Carlo simulations and qualitative research tools, empower users to generate impactful insights and efficiently organize data processes. Lumivero also emphasizes collaboration and reporting, allowing users to streamline publishing and feedback analysis tasks effectively.

Qualitative research software • NVivo Training and Consultancy • Field Placement Software • Writing and Reference Management Software • XLSTAT

201 - 500 employees

☁️ SaaS

🏢 Enterprise

📚 Education

📋 Description

• Join a Global Team Making a Lasting Impact with Lumivero • Are you ready to be part of a team that’s changing the world? At Lumivero, we develop powerful data-intelligence software that empowers users to answer their most pressing questions. • Our trusted research, decision-making, and organizational tools help academic and corporate professionals create impactful insights from their most complex data – enabling them to work more efficiently and make informed, confident decisions. • Lumivero is seeking an experienced Marketing Manager (B2C) to develop and execute marketing strategies that drive engagement and revenue growth for our B2C customer segment. • This role will own eCommerce strategy and tradeshow execution (no travel required) and will play a critical role in ensuring Lumivero’s marketing efforts effectively engage individuals, teams, and students seeking software solutions for research and decision-making data analysis. • The ideal candidate will demonstrate expertise in eCommerce for SaaS, a proven ability to build and execute high-performing campaigns, and a passion for data-driven decision-making. • This position requires proven expertise in developing and implementing successful marketing initiatives, across digital and traditional channels to promote our programs globally. • The role is ideal for a confident and proactive self-starter who already has some significant all-around marketing experience and is comfortable working in a fast-paced global environment.

🎯 Requirements

• 5+ years of experience in B2C demand generation, with a strong focus on eCommerce for SaaS or digital products. • 5+ years of general marketing experience with focus in event strategy and management. • Proven expertise in designing and optimizing customer journeys and lifecycles for SaaS products, with a track record of driving conversion rate improvements. • Experience with ecommerce platforms (e.g. WooCommerce, Magento, Stripe, etc), CRM systems (e.g., Salesforce), and web analytics tools (e.g., Google Analytics). • Strong understanding of eCommerce metrics, including CAC, CLV, cart abandonment rates, and conversion funnels. • Hands-on experience managing paid media campaigns, SEO, email marketing, and social media advertising. • Strong analytical skills with the ability to translate data into actionable marketing strategies. • Exceptional project management and collaboration skills, with the ability to work cross-functionally and manage multiple priorities effectively. • Experience with A/B testing and conversion rate optimization tools (e.g., Optimizely, VWO) is a plus. • Excellent verbal and written communication skills. • Ability to work in a multitasking entrepreneurial environment. • Good attitude and a positive mindset.

🏖️ Benefits

• Annual base salary is $110,000 - $120,000, depending on qualifications. • An annual performance-based bonus to recognize personal excellence. • Annual tech stipend to get what you need to do your best work. • Flexible, remote first work environment and a diverse, global team. • Opportunities for career advancement as Lumivero grows.