Head of Marketing

5 days ago

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Vital

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Vital is an AI-driven healthcare company that focuses on enhancing patient experiences during hospital and ER visits. Their platform provides personalized guidance to patients, improving outcomes and fostering patient and staff satisfaction. Vital's suite of products, including ERAdvisor, CareAdvisor, and AccessAdvisor, integrates with hospital EHR systems to streamline communication and simplify medical information for patients and their families. By employing AI to predict wait times, explain medical results, and manage patient expectations, Vital aims to transform hospital workflows and patient engagement. Their technology is used by over a million patients annually across 31 health systems, emphasizing user-centered design and high adoption rates. Vital is committed to privacy and security, holding active HITRUST and SOC2 certifications.

Health • EHR • EDIS • HealthTech • AI

51 - 200 employees

Founded 2015

⚕️ Healthcare Insurance

🤖 Artificial Intelligence

☁️ SaaS

💰 $24.7M Series B on 2023-03

📋 Description

• Vital.io is seeking a Director and Head of Marketing. • You will be the marketing pillar that Vital is building around. • The focus is primarily top of the sales funnel, filling it with new opportunities that you and your team identify, engage and qualify. • You will own our lead generation strategy while you optimize and grow new lead sources. • The ideal candidate will have a proven track record of delivering successful demand generation programs, excellent leadership, and cross-functional project management skills, and a passion for driving results. • In addition to lead generation, you will own the overall brand and content strategy for Vital and driving our market awareness.

🎯 Requirements

• 8+ years of B2B Healthcare Marketing experience in at a SaaS or technology company. • Full stack marketing experience with a demand generation-leaning background preferred. • Passionate about enhancing the customer experience and building strong, long-term relationships with customers, executives, and stakeholders. • Passion for leading and growing a marketing organization. • Experience within a startup environment, comfortable with executing on all above requirements with limited resources and oversight. • Entrepreneurial mindset is very important to the Vital team. • Understanding of the PLG strategy and marketing funnel stages • Proven expertise in creating and executing multi-touch, multi-channel marketing programs that leverage inbound and outbound tactics • Strong analytical skills with the ability to think and execute both strategically and creatively • Prior hands-on experience with various writing and analytic tools in the Martech stack, including Salesforce, Active Campaign or other Marketing Automation tool, Google Search Console and Analytics, advertising platforms, social media platforms, data providers intent platforms, content marketing tools, Excel and Slack • A passion for customers and problem solving, desire to go deep and become familiar with the customers. • Bachelor’s degree or equivalent experience required.