Marketing Operations Senior Manager

September 26

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Viz.ai

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Artificial Intelligence • AI • Deep Learning • Stroke • Healthcare

201 - 500

Description

• Analyze marketing data to track KPIs, identify trends, evaluate campaign performance, and provide actionable insights to optimize marketing strategies. • Own the lead management process. Collaborate with marketing, sales & rev ops on lead scoring, assignment methodology and follow up SLA’s to achieve business objectives. • Be our marketing automation expert. Streamline Pardot & Salesforce workflows and influence design and implementation of program builds to improve lead quality and conversion rates. • Database Segmentation & List Building: Utilize account and persona data to segment our database effectively, creating targeted marketing lists for campaigns and outreach. Maintain and improve best practices for data management and hygiene. • Manage our marketing tech stack including the implementation, integration, training and utilization.

Requirements

• At least 5 years of experience in a marketing ops capacity, preferably within the healthcare / pharma industry. • Strong Analytical Skills: Proficiency in data analysis tools and techniques to derive actionable insights from marketing data. • Marketing Technology Expertise: Experience with Pardot, SFDC, and other marketing technology tools. • Problem-Solving: Capacity to identify challenges, develop innovative solutions, and implement effective strategies to overcome obstacles and optimize marketing operations. • Project Management Skills: Ability to manage multiple projects simultaneously, ensuring deadlines are met and objectives are achieved. • Communication and Collaboration: Excellent communication skills to effectively collaborate with cross-functional teams and communicate insights to senior leadership.

Benefits

• Medical • Dental • Vision • 401k • Generous vacation • Other great benefits to full-time employees.