Digital Marketing Specialist

4 days ago

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VSP Vision Care

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Vision Benefits • Eye Health Management • Charity Care and Community Outreach • Health-Focused Vision Care • Government Market Solutions

1001 - 5000 employees

Founded 1955

⚕️ Healthcare Insurance

🛒 Retail

Description

• Involved in strategies, solutions, and execution to improve usability, design, content, and conversion rates of online and eCommerce assets • Development and maintenance of websites or applications • Develop front-end cutting-edge, fast-loading and standards-compliant web design including graphics, HTML CSS and JavaScript/jQuery • Develop technical architecture of web portals including development of wireframes, dynamic menus, expandable areas of content, etc. • Consult with market managers and business partners • Build prototypes that utilize UX design patterns • Research and apply new technologies and apply appropriately in web development projects • Ensure websites and applications are 508 compliant, including those outsourced to vendors • Serve as the publisher of web portals, accountable for accurate content and language • Gather information for needs assessments, and support the development of the business objectives and timelines for web projects • Conduct various types of analyses including alternative business applications, cost-benefit, data feasibility, impact, technical and workflow/processes, and make recommendations for improvement • Partner with marketing groups to determine business area process and negotiate business partner acceptance of process to ensure consistent and timely execution of marketing programs • Act as key departmental contact on Corporate Task Forces. Monitor initiatives to identify potential problematic issues and offer alternative solutions. • Keep marketing division staff aware of new/enhanced corporate initiatives • Establish priorities for systems and process changes and enhancements. • Identify and document business and system requirements • Develop and implement appropriate user communications/campaign templates and plans, including documentation and training; maintain themes, styles, and images for e-mail campaign templates and landing pages • Maintain internal web platform ongoing maintenance and development

Requirements

• Bachelor's degree in New Media, Visual Communications, Design, Marketing, Business or related field or equivalent experience • 4+ years professional experience in Digital Media production with some experience in Internet technologies, development, and support • Experience with audio, video, and other multi-media formats • Art Direction experience in both print and digital media • Strong skills in Adobe Creative Suite products such as Premiere Pro, After Effects, Illustrator, and Photoshop • Strong project leadership and strategic planning skills • Ability to work with a high sense of urgency, handling multiple priorities, changing deadlines, and constant interruption • Ability to multi-task effectively • Experience working on and leading cross-department relationships to accomplish design projects • Excellent presentation and conceptual skills • Self-motivated, positive attitude, strong interpersonal and leadership skills • Proven record of accountability • Exposure to application interface and online advertisement design • Broad knowledge of current design trends and techniques for web • Understanding of Web site priorities, product development, audience needs, site traffic, and page views • Regularly exercise discretion and independent judgment in the performance of job duties

Benefits

• Eligible bonuses and commissions.