Digital Marketing Analyst

22 hours ago

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VUE Health

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Promotional Strategy • Marketing & Advertising • Pharmaceutical Marketing • Medical Communications • Hospital & Health System Marketing

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Description

• We are looking for a versatile Customer Reporting and Digital Implementation Lead to join our team. • This role is ideal for someone who has a deep knowledge of display ad technology, email and website development. • You will assist with the technical implementation of ads, emails, and first- and third-party tracking of campaigns. • The ideal candidate will help design and implement our marketing technology stack. • Review client data feed requirements, onboard new requests, and deliver data feed and files to clients. • Interface directly with client data teams when needed. • Implement and automate data workflows for customer reporting. • Lead the technical integration and management of third-party tracking tools and platforms. • Oversee and direct vendors supporting email and web development. • Implement and troubleshoot advertiser assets, first-party and third-party tracking. • Develop and deploy email campaigns, focusing on technical execution. • Design and develop websites and landing pages, ensuring usability and responsiveness. • Collaborate closely with delivery management. • Stay updated on industry trends and emerging technologies. • Document processes, methodologies, and data definitions to ensure consistency and transparency.

Requirements

• Bachelor’s degree in Computer Science, Information Technology, or a related field. • Proven experience in digital marketing, web development, and data management. • Strong technical skills in display ad management platforms (e.g. Google marketing Platform, Double Verify), email marketing tools, and web development languages (HTML, CSS, JavaScript). • Proficiency in using analytics and reporting tools (e.g., Google Analytics). • Experience in implementing and managing data workflows for customer reporting, utilizing BI tools for data visualization and reporting. • Excellent problem-solving skills with the ability to translate data into actionable insights. • Effective communication and collaboration skills, with a proactive approach to cross-functional teamwork. • Ability to thrive in a fast-paced, entrepreneurial environment and manage multiple projects simultaneously. • Knowledge of server-side scripting languages (e.g., PHP, Python) and database management systems (e.g., SQL).