Senior Digital Marketing Analyst

22 hours ago

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VUE Health

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Promotional Strategy • Marketing & Advertising • Pharmaceutical Marketing • Medical Communications • Hospital & Health System Marketing

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Description

•We are looking for a versatile Customer Reporting and Digital Implementation Lead to join our team. •This role is ideal for someone who has a deep knowledge of display ad technology, email and website development. •You will assist with the technical implementation of ads, emails, and tracking of campaigns. •Help design and implement our marketing technology stack, integrating various tools and platforms. •Review client data feed requirements, onboard new requests, and deliver data feed and files to clients. •Lead the technical integration and management of third-party tracking tools and platforms. •Oversee vendors supporting email and web development from a technical perspective. •Implement and troubleshoot advertiser assets, first-party and third-party tracking. •Develop and deploy email campaigns, focusing on technical execution to maximize engagement. •Collaborate closely with delivery management to align technical implementations with business goals. •Stay updated on industry trends and emerging technologies to recommend new tools.

Requirements

•Bachelor’s degree in Computer Science, Information Technology, or a related field. •Proven experience in digital marketing, web development, and data management. •Strong technical skills in display ad management platforms (e.g. Google Marketing Platform, Double Verify), email marketing tools, and web development languages (HTML, CSS, JavaScript). •Proficiency in using analytics and reporting tools (e.g., Google Analytics). •Experience in implementing and managing data workflows for customer reporting, utilizing BI tools for data visualization and reporting. •Excellent problem-solving skills with the ability to translate data into actionable insights. •Effective communication and collaboration skills, with a proactive approach to cross-functional teamwork. •Ability to thrive in a fast-paced, entrepreneurial environment and manage multiple projects simultaneously. •Knowledge of server-side scripting languages (e.g., PHP, Python) and database management systems (e.g., SQL).