Senior Digital Marketing Analyst

3 days ago

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VUE Health

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Promotional Strategy • Marketing & Advertising • Pharmaceutical Marketing • Medical Communications • Hospital & Health System Marketing

11 - 50 employees

⚕️ Healthcare Insurance

☁️ SaaS

Description

• Review client data feed requirements, onboards new requests, deliver data feed and files to clients. • Interface directly with client data teams when needed. • Implement and automate data workflows for customer reporting, integrating data from diverse sources to streamline operations. • Lead the technical integration and management of third-party tracking tools and platforms for comprehensive campaign analysis and optimization. • Oversee and direct vendors supporting email and web development from a technical perspective, ensuring alignment with project goals. • Implement and troubleshoot advertiser assets, first-party and third-party tracking. • Develop and deploy email campaigns, focusing on technical execution to maximize engagement and conversion rates. • Design and develop websites and landing pages, ensuring usability, responsiveness, and adherence to best practices. • Collaborate closely with delivery management to align technical implementations with business goals and ensure seamless execution. • Stay updated on industry trends and emerging technologies to recommend new tools and approaches that enhance operational efficiency and performance. • Document processes, methodologies, and data definitions to ensure consistency and transparency.

Requirements

• Bachelor’s degree in Computer Science, Information Technology, or a related field. • Proven experience in digital marketing, web development, and data management. • Strong technical skills in display ad management platforms (e.g. Google marketing Platform, Double Verify), email marketing tools, and web development languages (HTML, CSS, JavaScript). • Proficiency in using analytics and reporting tools (e.g., Google Analytics). • Experience in implementing and managing data workflows for customer reporting, utilizing BI tools for data visualization and reporting. • Excellent problem-solving skills with the ability to translate data into actionable insights. • Effective communication and collaboration skills, with a proactive approach to cross-functional teamwork. • Ability to thrive in a fast-paced, entrepreneurial environment and manage multiple projects simultaneously.