Channel Marketing Manager

April 15

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WD-40 Company

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WD-40 Company is a global manufacturer and distributor of maintenance products, known primarily for its multi-use product WD-40, which is used as a lubricant, rust preventative, and cleaner. The company markets a range of products under various brand names aimed at solving problems in the areas of maintenance and repair for both professional and household applications. WD-40 Company not only focuses on the efficacy of their products but also emphasizes sustainability and corporate responsibility in its operations.

Sales

501 - 1000 employees

Founded 1953

🛒 Retail

🛍️ eCommerce

📋 Description

• Drive strategy and shape growth for well-established brands. • Lead the planning, development, and execution of U.S. channel marketing strategy. • Translate brand strategies into actionable marketing programs. • Optimize product selections based on customer needs and performance data. • Oversee in-store and online promotions, including customer loyalty programs. • Serve as the omnichannel digital shelf expert. • Establish relationships with retail media networks for data-driven marketing. • Mentor a team of Associate Channel Marketing Managers. • Monitor ROI and marketing program effectiveness.

🎯 Requirements

• 7+ years of experience in channel marketing within the CPG industry. • Proven experience leading multi-year channel marketing strategies with a focus on retail execution, digital engagement, and omnichannel sales growth. • Strong knowledge of category management principles, retail media, trade promotions, and customer loyalty programs. • Experience leading and developing high-performing marketing teams, with a focus on collaboration and execution. • Deep understanding of omnichannel marketing, including e-commerce, in-store activation, and digital shelf optimization. • Ability to leverage consumer insights, shopper data, and retail analytics to develop targeted marketing strategies that drive business results. • Proven ability to influence and collaborate with cross-functional stakeholders at all levels of an organization. • Bachelor’s degree in Marketing, Business, Finance, Communications, or a related field. • MSEL or MBA preferred.

🏖️ Benefits

• Life-enhancing health, wellness, and financial programs • Profit sharing • Annual cash incentive rewards • Tuition reimbursement • 401K match • Short-day Fridays • Vacation time • Paid holidays • Additional paid week off between Christmas and the New Year