Account Manager, Influencer

6 days ago

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programmatic • insights • digital media • ad tech • partner selection

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💰 Private Equity Round on 2021-12

Description

• The Account Manager plays a pivotal role in the day-to-day management of client programs. • Passionate about creative influencer strategies and knowledgeable about both paid and earned engagement across tiers of influencers, this role is expected to drive client programming from start to finish. • This includes detailed tactical timelines and plans, managing junior staff, and an analytical approach to measuring success. • As an Account Manager, you’re expected to jump in at every level, from influencer contract negotiations to tough client conversations. • You have a deep understanding of influencers across segments and channels, staying on top of disclosure guidelines, with a clear understanding of best practices for demonstrating the impact of an influencer program. • This position is client-facing and should display confidence when dealing with clients. • Help lead strategy across multiple influencer campaigns from one-off executions to long-term, relationship-based programs. • Demonstrate creativity and conceptual thinking on client programs and projects. • Work closely in integrated teams to ensure seamless coordination between activities (i.e. paid amplification, public relations programs, creative campaigns, social, etc). • Work with influencers to create engaging, authentic content on behalf of brands. • Effectively work within account budget parameters. Demonstrate a solid understanding of budget parameters and ability to handle day-to-day budget. • Maintain strong relationships with brands across a variety of verticals. • Lead and support the building of client presentations. • Day-to-day client leader, with oversight from the account director and senior management. • Oversee influencer marketing campaigns through clients proprietary platform.

Requirements

• At least 5 years of experience in client-facing digital, social, PR or influencer role • Deep experience with influencer engagement across paid and earned, different tiers and segments • Strong understanding of influencers and social media landscape • Experience in creating social media content and driving measurement efforts for social, digital or influencer program including calculating benchmarks, engagement rates, synthesizing data • Highly organized, with experience managing multiple clients simultaneously • Experience working specifically with influencers on new and/or emerging platforms (TikTok, Twitch etc) • Additional social/digital experience in content creation, social strategy or paid media