Lifecycle Marketing Specialist

September 26

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Weedmaps

WebsiteLinkedInAll Job Openings

Internet Technology • Software • Media Services • Marketing • Web Media

501 - 1000

💰 $325M Post-IPO Equity on 2021-06

Description

•The Lifecycle Marketing Specialist will conceive, build and optimize lifecycle marketing programs to engage, convert, and retain consumers on the Weedmaps marketplace. •This role will recommend strategies and tactics, integrate the contributions of collaborators across the company, and continually improve campaigns that reach millions of people. •Conceive, develop, AB test, and optimize omnichannel lifecycle marketing campaigns to convert, and retain users. •Create, validate, and fine-tune mobile-responsive email templates using HTML, CSS, Liquid code, and Litmus. •Utilize Braze to dynamically trigger, target, and personalize messages and message elements. •Strategically experiment with various messaging channels including email, push, in-app messages, and app inbox notifications to determine the most effective methods for user engagement. •Establish necessary reporting, analyze results and develop hypotheses for further optimization. •Work with Growth, Marketing, and Product Development teams on multiple priorities and deadlines. •Use collaboration tools including JIRA, Confluence, Slack, Figma, and Google Docs to document and communicate tasks.

Requirements

•Expertise in consumer-scale email and push marketing, with 3 years of directly related professional experience •Familiarity with campaign design and development for email, push, and in-app messages •Proficiency in copywriting and content strategies for driving engagement and direct response •Expertise with Braze or similar app event-driven message automation platforms such as Iterable or Customerio •Skills in mobile-responsive email template coding using HTML and CSS •Proficiency with tools like Litmus for email template validation •Competence in writing Liquid code for message personalization and dynamic content insertion •Experience with AB testing and optimization

Benefits

•Physical Health benefits: Medical, Dental & Vision: •Employee - employer paid premium 100% •Company contribution to a HSA when electing the High Deductible Health Plan •For plans that offer coverage to your dependents, you pay a small contribution •Mental Health benefits: •Free access to CALM app for employees and dependents •Employee Training •Mental Health seminars and Q&A sessions •Basic Life & AD&D - employer paid 1x salary up to $250,000 •401(k) Retirement Plan (with employer match contribution) •Generous PTO, Paid Sick Leave, and Company Holidays •Supplemental, voluntary benefits •Student Loan Repayment/529 Education Savings - including a company contribution •FSA (Medical, Dependent, Transit and Parking) •Voluntary Life and AD&D Insurance •Critical Illness Insurance •Accident Insurance •Short- and Long-term Disability Insurance •Pet Insurance •Family planning/fertility •Identity theft protection •Legal access to a network of attorneys •Paid parental leave