Senior Growth Strategy Manager

November 22, 2024

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Weedmaps

WebsiteLinkedInAll Job Openings

Internet Technology • Software • Media Services • Marketing • Web Media

501 - 1000 employees

Founded 2008

🏪 Marketplace

👥 B2C

💰 $325M Post-IPO Equity on 2021-06

Description

• The Senior Growth Strategy Manager will play a key role in driving the growth and success of the Weedmaps marketplace by iteratively devising and executing strategies to improve conversion performance on the customer journey. • Develop and execute growth strategies: Formulate and validate growth hypotheses, devise and execute initiatives and experiments, to improve conversion performance, streamline the customer journey, and drive growth loops/flywheels on the supply side of our marketplace app. • Identify key areas of opportunity and develop action plans to drive supply-side growth (activation, retention, and monetization). • CRO: Analyze and optimize the conversion funnel on the supply side, focusing on onboarding, activation, and conversion. • Work with product, design, and engineering teams to enhance the user experience on the supply side. • Collaborate closely with product, marketing, sales and operations teams to align growth strategies with product enhancements. • Monitor and analyze key performance metrics related to conversion rates, customer journey efficiency, and supplier growth. • Drive a culture of continuous experimentation, testing, and learning by iterating on growth hypotheses, messaging, and user experiences.

Requirements

• 8 - 10 years of experience in growth, digital marketing, product marketing, product or similar roles, preferably within B2B SaaS or online marketplaces. • Demonstrated experience in developing and executing growth strategies, optimizing conversion funnels, and streamlining user experiences. • Proven track record of driving quantified improvements to key customer journey, conversion funnel and marketplace performance metrics. • Familiarity with A/B testing methodologies, experimentation frameworks, and user research techniques. • Hands-on understanding of app-integrated marketing and data technologies that can be applied to execute growth experiments. Familiarity with Intercom or similar tools very helpful. • Strong analytical skills and experience with data-driven decision-making in a SaaS or Marketplace context. Proficiency in using app analytics tools such as Amplitude, Heap or Mixpanel. • Excellent communication and collaboration skills with the ability to drive efforts across marketing, product, data, engineering, sales and operations teams.

Benefits

• Physical Health benefits: Medical, Dental & Vision: • Employee - employer paid premium 100% • Company contribution to a HSA when electing High Deductible Health Plan • Free access to CALM app for employees and dependents • Employee Training • Mental Health seminars and Q&A sessions • Basic Life & AD&D - employer paid 1x salary up to $250,000 • 401(k) Retirement Plan (with employer match contribution) • Generous PTO, Paid Sick Leave, and Company Holidays • Supplemental, voluntary benefits • Student Loan Repayment/529 Education Savings - including a company contribution • FSA (Medical, Dependent, Transit and Parking) • Voluntary Life and AD&D Insurance • Critical Illness Insurance • Accident Insurance • Short- and Long-term Disability Insurance • Pet Insurance • Family planning/fertility • Identity theft protection • Legal access to a network of attorneys • Paid parental leave