Lifecycle Marketing Manager

3 days ago

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WM Partners, LP

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Description

• Wellmore Holdings owns and operates a portfolio of clean, fast-growing brands across several health and wellness categories, including sports nutrition, plant-based protein, collagen, teas, and superfoods. • Wellmore is committed to making clean, great-tasting products that improve the health and wellbeing of our consumers and the planet! • As the Lifecycle Marketing Manager, you will play a key role in our DTC marketing efforts, focusing on leading our retention programs. • This role will oversee lifecycle marketing, subscriptions, loyalty, and retention, while supporting other strategic cross-functional areas. • You'll have the opportunity to deliver excellent customer experience at every touchpoint and tailor customer messaging to build brand affinity and support the marketing department. • The ideal candidate will also bring hands-on experience working with DTC email service providers such as Klaviyo, Iterable, or Braze. • You also have experience collecting and deploying data-driven insights that drive revenue performance.

Requirements

• Bachelor's degree in marketing or a related field • 5+ years of experience marketing as a manager in e-commerce; CPG industry experience preferred. • Deep understanding of email/SMS marketing, subscription programs, omnichannel communications, and loyalty programs. • Experience leading and executing strategies across the entire customer journey from cold traffic – consideration – acquisition – retention. • Demonstrated experience collecting first-party data as a part of data-driven marketing insights strategy. • Proficiency in email/SMS marketing platforms like Klaviyo and Yotpo, with a strong track record of driving incremental improvements throughout the lifecycle marketing stack. • Experience with Shopify Plus, Google Analytics 4, Post-purchase Surveys, and Data Analytics Platforms. • Hands on marketer who knows how to balance getting the work done, managing external agencies, and working cross-functionally with marketing teams.

Benefits

• Medical, Dental & Vision coverage to fit your needs • Telemedicine (US) & Employee Assistance Program (EAP) resources • Generous Paid Time Off and Holidays • Paid Parental Leave (primary & non-primary) • Short-term and long-term disability • 401K + match (US) • Education, Fitness & BeWell Flex Funds • Bucketlist Rewards Program • Employee Referral Program • Free Product!