Director of Global Brand Partnerships - Retail Activations

February 12

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Wolverine Worldwide

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Wolverine Worldwide is a global leader in the footwear and apparel industry, known for its innovative and award-winning products under renowned brands such as Merrell, Saucony, and Hush Puppies. The company fosters a collaborative and creative work environment, focusing on empowering its employees to drive positive change and continuously improve their product offerings. With a commitment to diversity and growth, Wolverine Worldwide is dedicated to building strong careers while encouraging a passion for the outdoors and an active lifestyle.

Footwear • Apparel and Accessories • Retail • product • fashion

1001 - 5000 employees

Founded 1883

👥 B2C

🛒 Retail

👗 Fashion

📋 Description

• Retail Brand Strategy & Execution • Develop & Drive Retail Activation Strategies: Develop and execute retail brand activation plans that align with Saucony’s key franchise initiatives, focusing on driving both performance and lifestyle segments at the retail level. • Increase Footwear Sales: Collaborate with key retail partners to increase product sell-through, optimize placement, and elevate brand presence in stores through creative activations. • Strategic Retail Partnerships: Build and nurture strong, long-term partnerships with key accounts in sporting goods, lifestyle, and specialty retail (e.g., Dick’s Sporting Goods, Foot Locker, Fleet Feet). Align strategies with their needs to enhance visibility and sales. • Retail Experience Innovation • Create Memorable Retail Experiences: Design and implement innovative in-store experiences that reflect Saucony’s brand values and product stories. Focus on driving consumer engagement and loyalty at the retail level. • Maximize Key Franchise Moments: Leverage key product launches and retail calendar moments to drive consumer attention, increase revenue, and build long-term brand equity. • Enhance Consumer Journey: Continuously innovate retail experiences to keep pace with evolving consumer behavior and expectations, while ensuring these experiences are aligned with the broader brand goals. • Lifestyle Segment Engagement • Elevate Lifestyle Segment Presence: Work to elevate Saucony’s presence within the lifestyle segment, focusing on accounts that are critical for brand relevance and growth in the broader cultural space. • Cultural Relevance: Develop campaigns and activations that resonate with the lifestyle audience, driving both brand love and conversion through strategic partnerships with key accounts. • Collaborate Across Functions: Partner with marketing, product, and sales teams to ensure that retail activations are cohesive with broader brand messaging and product offerings, creating unified campaigns that speak to both performance athletes and lifestyle consumers.

🎯 Requirements

• Education : Bachelor's degree in Marketing, Business, Retail Management, or a related field. An MBA is a plus. • Experience : At least 10 years of experience in retail brand management, brand partnerships, or retail activations, with a focus on driving sales, brand awareness, and customer engagement. • Expertise : Proven experience in managing brand activations within both performance and lifestyle segments, particularly in the footwear or apparel industry. • Retail Acumen : Strong understanding of the retail landscape, consumer behavior, and trends, particularly within sporting goods, footwear, and lifestyle. • Leadership : Demonstrated ability to lead cross-functional teams and influence key stakeholders across the business. • Communication Skills : Excellent verbal and written communication skills, with a track record of building strong relationships with both internal teams and external partners. • Analytical Thinking : Strong analytical skills, with the ability to interpret data, make informed decisions, and optimize strategies based on results. • Creative Vision : A passion for developing innovative retail activations and experiences that drive consumer engagement and brand success.