Director of Marketing

22 hours ago

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Woolf University Malta

WebsiteLinkedInAll Job Openings

Computer Science • Data Science • Software Engineering • Cloud Computing • Business Administration

1001 - 5000

Description

• About Woolf • Our mission is to increase access to world-class higher education and ensure that it is globally recognized and transferable. See more at Woolf.university. • We're building a category-defining company, increasing the speed of innovation in higher education and increasing access to high-quality education • The Role • This is an exciting time to join Woolf and help build a university for a borderless future. Woolf is a globally distributed company backed by world-class investors, and our roles are remote/WFH. • We are seeking a Director of Marketing (title flexible) to lead marketing efforts (especially demand generation) and drive Woolf’s next phase of growth. As a core, senior member of our team, you will: • Oversee and steward the Woolf University brand and voice, both as a tech company and a university • Lead and mentor a small but growing marketing team, fostering an environment of creativity, clarity, and excellence. • Manage four (4) initial supporting reports: a graphic designer, a webpage developer, copywriter, and marketing generalist. • Navigate Woolf’s b2b and b2c audience (compare to Klarna.com/us/ for b2c and b2b) • Build our profile as an innovative, high-quality university which b2b and b2c customers respect and want to join. • Create and execute a data-driven B2B marketing strategy focused on demand generation, lead acquisition, and campaign optimization. • Develop integrated marketing campaigns across multiple channels (SEM, social media, email, and display), using tools like Salesforce for tracking and analysis. • Work closely with the sales team and a graphic designer to create effective sales enablement materials and collaborate on Account-Based Marketing (ABM) strategies that target high-value customers. • Collaboratively support Woolf’s participation in high-visibility events and initiatives that contribute to Woolf’s brand influence, working with internal and external stakeholders. • Oversee A/B testing, user segmentation, and the optimization of all campaigns to enhance audience engagement and conversion.

Requirements

• 5+ years of hands-on marketing experience in a B2B start up role, ideally within SaaS or high growth edtech companies • Proven experience in building and scaling a start up marketing team • Excellent understanding of B2B marketing, including demand generation and account-based strategies • Experience with marketing automation tools and CRM systems (Salesforce) • Strong leadership and mentoring skills • Data-driven decision-maker with a strong analytical mindset • Experience in agile marketing environments, focused on continuous improvement • Proven track record in driving marketing campaigns that deliver measurable results • Excellent communication and project management skills • Highly motivated, with the ability to work in a fast-paced, remote environment

Benefits

• Annual Compensation – commensurate with experience level • Flexible PTO and working hours • Work from Home • Laptop