Lead Growth Marketing Manager

5 days ago

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Workiva

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Workiva is a comprehensive platform designed for corporate reporting, ESG, audit, and risk management. It offers integrated reporting solutions that connect data, unify processes, and empower teams to focus on value-added work. Over 6000 international companies trust Workiva for its ability to streamline workflows and provide a single source of truth for financial and non-financial data. The platform incorporates cutting-edge technology, including AI and automation, to enhance security and compliance with current and future regulatory requirements. Workiva's solutions are tailored to various sectors, including banking, insurance, and investments, and the platform supports teams in accounting, finance, audit, risk, and sustainability.

Government Reporting • Internal Controls • Section 16 • SEDAR Reporting • SOX

1001 - 5000 employees

Founded 2008

☁️ SaaS

🏢 Enterprise

💸 Finance

💰 $689.3k Venture Round on 2014-10

📋 Description

• Lead the formulation of growth strategies with an emphasis on evaluating build, buy, and partner options to meet organizational goals • Conduct comprehensive evaluations, business and technology, both, of potential partners and identify acquisition opportunities to enhance the company's capabilities • Establish criteria for marketplace expansion including financial modeling, total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM) • Partner with our Growth Solutions team to define and pitch new opportunities in alignment with Workiva’s idea-to-incubation (i2i) process • Develop the go-to-market (GTM) strategy for new markets, solutions, and use cases as part of a cross-functional growth and incubation teams • Collaborate with Customer, R&D, Partner and Solutions Engineering teams to define strategy, delivery models, and execution plans, ensuring product and GTM strategies align with market needs to drive growth and retention • Analyze and package market and industry trends, customer needs, competition to shape our growth strategy and drive product market fit • Play a crucial role in positioning our growth solutions in relevant industry reports, such as Forrester Wave and Gartner MQ

🎯 Requirements

• Minimum Qualifications • Undergraduate Degree or equivalent combination of education and experience in a related field • 8+ years experience in growth marketing or related fields • Preferred Qualifications • Experience in business-to-business (B2B) tech marketing, with a preference for Software as a Service (SaaS) expertise • Proficiency in defining, launching, and governing scalable solutions to support growth marketing strategy • Exposure to financial, risk, and sustainability trends and the evolving role of technology in global companies • Effective communication skills across all organizational levels, spanning from buyers and end-users to executive management • Ability to navigate ambiguity with a natural curiosity to uncover opportunities in new markets by leveraging new technology trends • Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success • Strategic mindset with the ability to derive insights from data for decision-making • Proven ability to innovate and optimize business-driving strategies • Exceptional communication and program management skills

🏖️ Benefits

• A discretionary bonus typically paid annually • Restricted Stock Units granted at time of hire • 401(k) match and comprehensive employee benefits package