Growth Marketing Manager
October 10
Description
• Kin is looking for a customer-centric and data-driven marketer to drive remarketing campaigns, conversion optimization, and lifecycle marketing. • Partner with product, sales, design, analytics, and channel marketers to drive a single metric: lead conversion rate. • Develop and execute a comprehensive retargeting strategy. • Own the conversion rate optimization (CRO) roadmap by collaborating with cross-functional teams. • Lead marketing automation efforts, including nurturing leads, upselling, and cross-selling.
Requirements
• 5+ years in performance marketing, product marketing, lifecycle marketing, or a related role. • Proficient in marketing analytics with the ability to independently pull and analyze data, coupled with a strong understanding of attribution models. • Experience with A/B testing landing pages and optimizing conversion funnels. • Strong copywriting skills and the ability to articulate value propositions effectively. • Experienced full-stack marketer with a strong history of leading cross-functional initiatives from concept to execution, adept at managing stakeholders at all levels, including senior executives. • SQL Experience • UX / Design Experience
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