VP - Media Strategy

March 15

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Wpromote

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Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

Paid Search & Media • Creative Services • SEO • Earned Social • Content Marketing

201 - 500 employees

Founded 2001

📋 Description

• Lead the vision. Drive innovation. Empower a top-tier team. • As VP of Media Strategy, you’ll oversee a high-performing team and ensure cutting-edge, results-driven strategies. • Partner closely with clients to align media strategy with business objectives, shaping integrated marketing plans across paid media, audience targeting, creative strategy, and measurement. • Blend bold leadership, hands-on strategy, and boardroom presence with a collaborative approach to problem-solving. • Mentor and develop talent while pushing the boundaries of innovation.

🎯 Requirements

• 10+ years of experience working in paid media advertising comprising media activation, multi-channel experience preferred (search, social, programmatic) • Minimum of 4+ years of prior staff management, development and mentoring experience • Demonstrated ability to build and lead teams (10+ is preferred) in a highly collaborative environment to develop and execute strategies, plans, and programs for clients in a variety of industries. • Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI • Experience in team-wide operations to help streamline/set the team up for success. • A track record of participating in successful new business pitches • Extensive experience developing, optimizing, analyzing and reporting on paid campaigns across brand and performance objectives • Experience leading cross-channel client engagements with minimal oversight • Experience working closely with a given client’s additional agency partners on integrated strategy, planning, and measurement • Experience working with analytics teams on granular program tracking and performance dashboard creation • Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly • Effective time management and project management skills • Bachelor’s degree in marketing, Communications, or related field

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more!