Content Lead

5 days ago

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WriteWise

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WriteWise is a modern risk transfer platform that aims to reduce health insurance costs in the U. S. by addressing drug costs, a rapidly rising expense in healthcare. Using a proprietary underwriting engine, WriteWise offers unique insurance products to contain pharmacy-related costs, providing protection against rising utilization and specialty costs while ensuring quality pharmacy coverage for employees at a lower price. The company connects various stakeholders in the insurance ecosystem, such as carriers, pharmacy benefit managers, and employers, to foster comprehensive solutions that enhance healthcare affordability and compliance with essential health standards.

PMPM Guarantees

2 - 10 employees

Founded 2023

⚕️ Healthcare Insurance

💳 Fintech

☁️ SaaS

📋 Description

• As our Content Lead you will be building a scalable content engine that promotes Thatch’s mission and brand narrative, drives and converts high-quality leads, and fosters trust through compelling, data-driven storytelling. • In this role, you’ll work closely with cross-functional partners—including Demand Generation, Product Marketing, Lifecycle Marketing, Sales, and Policy—to ensure content is a core growth lever for our go-to-market strategy. • You’ll also serve as our in-house expert for the latest healthcare industry trends, conferences, and regulatory updates—translating that knowledge into authoritative, educational, and compelling content that resonates with our audience. • Own and evolve Thatch’s end-to-end content plan, including editorial calendars, campaign themes, and channel selection (blog, video, social, podcasts, etc.). • Create, curate, and champion content that educates, informs, and delights employers, brokers, and employees on healthcare benefits—especially ICHRA—and Thatch’s brand voice and mission. • Ensure clarity, consistency, and factual accuracy by reviewing and optimizing all customer-facing content written by our team. • Drive and accelerate our organic inbound growth through a highly optimized content marketing engine. Employ advanced SEO and AI content strategy, keyword research, and data analysis to attract and convert high-intent traffic. • Stay current on the latest healthcare news, industry conferences, regulatory changes, and trends in employee benefits. • Manage external writers, agencies, and freelancers as needed, maintaining consistent editorial standards. • Collaborate with cross-functional teams to build a scalable and robust content marketing engine across all stages of our customer journey.

🎯 Requirements

• 5+ years of content marketing experience, 2+ years of experience doing B2B content, reaching business audiences, with a preference towards the SMB and Mid-Market segments. • Demonstrated ability to produce (and guide the production of) high-quality, engaging content that drives measurable business impact. • Strong editorial background—ideally within the healthcare or benefits industry, with a focus on employer-sponsored health insurance and/or ICHRA. • Deep understanding of content distribution channels, SEO best practices, and keyword optimization. • Comfortable interpreting data to inform content direction, spot trends, and generate insights that guide strategic decision-making. • Have experience scaling content teams or managing freelancers, contractors, and subject-matter experts. • Experience with content management systems like Contentful and project management tools like Linear. • Strong communication skills and confidence in presenting results to an executive team. • Have a low ego, deep curiosity, an appetite to build, and employ good judgment in making hard trade-offs with limited resources.