Marketing Operations Strategist

2 days ago

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WRS Health

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Practice Management solutions • Web based ambulatory EHR solutions • ONC-ATCB certified • Specialty based EHR • CCHIT certified

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Description

• The Marketing Operations Strategist will be responsible for developing and executing strategic marketing plans to drive brand awareness, customer acquisition, and revenue growth. • Design and execute a comprehensive marketing strategy aligned with company objectives, target market, and industry trends. • Collaborate with executive leadership to define marketing goals, KPIs, and budgets. • Develop and configure advanced automation workflows to aid in marketing strategies • Collaborate with Marketing, Sales, and Customer Service teams to integrate processes • Optimize HubSpot account to improve processes, automations, and data hygiene • Monitor and analyze campaign performance, providing insights and recommendations for optimization. • Generate and present regular reports on key metrics, campaign performance, and ROI to stakeholders. • Handle end-to-end testing, troubleshooting and database management

Requirements

• Bachelor’s degree in Marketing, Business Management, or a related field. • Technical experience with marketing automation platforms, specifically Hubspot • At least 5 years of experience in marketing roles, marketing operations and project management • Has strong foundation and proficient in marketing automation technologies • High level of expertise on the HubSpot platform (sales, service, marketing, CMS) • Experience working with Marketing, Sales, and Customer Service teams • Experience as Hubspot Trainer or Customer Support is highly preferred • Preferably Hubspot Certified in Marketing, Sales, and others • Advanced database management and data visualization skills • Strong analytical skills and able to understand data on a statistical perspective translating it into actionable insights • Solid understanding of customer journey mapping and business processes • Goal-oriented with exceptional problem-solving and reasoning skills • Excellent project management skills with the ability to lead multiple projects simultaneously. • Strong communication skills and knows how to ask the right question and put that into system