Senior Business Development Lead - Agencies and Brands

March 8

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Wurl

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Wurl is an AppLovin-owned company that plays a crucial role in the streaming TV ecosystem. It aids publishers, streamers, and advertisers by offering advanced solutions for real-time contextual targeting for CTV ads, content distribution, and ad monetization. With products like BrandDiscovery and AdPool, Wurl facilitates brand growth, audience acquisition, and revenue maximization. Its technology supports engagement and performance boosting on TV by aligning ads with on-screen content, helping clients capture new audiences and increase engagement. Wurl's services are particularly tailored for brands, agencies, publishers, and streamers looking to maximize their streaming TV capabilities.

Advertising • Video Distribution • Streaming TV • Managed Channel Services • CTV Distribution

51 - 200 employees

Founded 2010

📱 Media

📋 Description

•We’re hiring an experienced Business Development Lead based in New York City. •This person will be responsible for bringing a new CTV contextual targeting solution to agencies and brands to create awareness and develop innovative CTV partnerships that drive meaningful engagement and results. •Build and manage relationships with agency video investment teams, focusing on major holding companies to drive awareness and demand for Wurl’s products, inventory, and services. •Secure brand-direct client meetings to expand awareness and adoption of Wurl’s offerings. •Educate agency buyers and brand teams on CTV inventory trends, attention metrics, and evolving video investment strategies. •Identify opportunities for new and innovative partnerships, collaborating with agencies, brands, and technology providers to enhance Wurl’s value proposition. •Analyze agency and client KPIs, providing strategic recommendations to enhance audience targeting and campaign performance. •Partner closely with internal sales leadership and product teams, delivering customer feedback to improve Wurl’s solutions.

🎯 Requirements

•BA/BS from a four-year college or university •5-8 years of Adtech sales experience, selling media solutions to agency holding companies or working at an agency or brand direct •Experience bringing new media or inventory solutions to market and agencies •Challenger mindset – Comfortable questioning the status quo and experienced in helping customers push the boundaries of innovation •Proven hustle and determination to roam the halls of agencies, educating agency video investment teams and driving engagement •Active rolodex with the ability to leverage existing relationships with holding companies and brands to drive new and innovative partnerships •Familiar with programmatic selling or buying, with CTV buying/selling preferred •Excellent storyteller with competent organizational and communication acumen •Comfortable navigating ambiguity •Team player who enjoys cross-functional collaboration •Ability to problem-solve, understand complex products and services, and drive innovative partnership

🏖️ Benefits

•Competitive Salary •100% Company Paid Health Benefits for Employees and Dependents •Remote First Policy •Employee Stock Purchase Plan through AppLovin •Discretionary Time Off, with a minimum of 4 weeks of time off •13 US Holidays •401(k) Matching •Pre-Tax Savings Plans, HSA & FSA •Access to Mental Health and Wellness Providers •OneMedical Subscription for 24/7 Convenient Medical Care •Paid Maternity and Parental Leave for All Family Additions •Discounted PetPlan