Marketing Operations Associate

5 days ago

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Yelp

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Yelp is a platform that connects people with great local businesses. It empowers users to discover and share recommendations for various services and experiences in their community. Yelp emphasizes inclusivity, personal development, and flexibility in the workplace, fostering a culture where individuals can grow while contributing to the collective success of the company and the people it serves.

Connecting people with great local businesses

1001 - 5000 employees

Founded 2004

👥 B2C

🛍️ eCommerce

🏪 Marketplace

💰 $25M Series E on 2010-01

📋 Description

• Own the end-to-end execution of multi-channel marketing campaigns in Salesforce Marketing Cloud. • Build and launch cross-channel marketing campaigns based on internal processes and industry best practices. • Test and troubleshoot campaign issues that may arise, such as configuration or rendering issues. • Collaborate with internal members of the Marketing Operations team to QA and deploy error free campaigns. • Troubleshoot and participate in root cause analyses and define improvement recommendations. • Streamline processes for campaign execution, QA and well-structured handoff documents to stakeholders. • Work closely with cross-functional teams such as marketing technology, product and engineering to manage relationships, answer and/or address requirements clarifications as needed on owned campaigns, and deliver scalable solutions. • Conduct R&D for new marketing platform features and functionality with investigations, testing and presenting findings to the team.

🎯 Requirements

• 2+ years of extensive, hands-on experience working in Salesforce Marketing Cloud (SFMC) • Additional experience with Braze is a plus. • Proficiency in HTML, CSS, SQL and dynamic scripting languages like Ampscript and/or JSON • Experience using email testing tools such as Litmus, Return Path, Email on Acid etc. • Strong problem solving skills with the ability to translate and communicate complex technical concepts in non-technical, business terms for various stakeholders. • Mix of campaign management, customer journey implementation, and marketing channel deployment experience, with an emphasis on platform knowledge and expertise. • Ability to manage multiple projects and priorities in a high-growth, fast-paced environment.

🏖️ Benefits

• Bonus • Restricted stock units • Benefits