Senior Manager, Audience Data

March 21

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

💵 $78k - $100k / year

⏰ Full Time

🟠 Senior

👔 Manager

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YouGov

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YouGov is a global public opinion and data company that provides a range of market research services. It leverages its proprietary online panel to deliver insights into consumer behavior, preferences, and brand perceptions. YouGov offers products that include surveys, brand tracking, and audience intelligence, helping businesses and organizations make informed decisions based on up-to-date and accurate data. With millions of engaged users worldwide, YouGov stands out for its high data accuracy and trusted methodologies, serving clients across various sectors including media, retail, financial services, and technology.

Omnibus Surveys • Consulting Services • Brand Tracking • Advertising Effectiveness • Qualitative Research Services

1001 - 5000 employees

Founded 2000

📱 Media

☁️ SaaS

🤝 B2B

📋 Description

• Are you passionate about leveraging data to drive impactful advertising solutions? • As a Senior Manager, Audience Data at YouGov, you will play a key role in expanding our Audience Data proposition. • You'll work directly with agencies, media owners, and brands to activate YouGov’s rich data assets across the digital advertising ecosystem. • This is a unique opportunity to be part of a dynamic team integrating data across cleanrooms, ID partners, and onboarding platforms to deliver measurable value to clients. • As a Senior Manager, Audience Data, you will combine analytical skills with a deep understanding of digital advertising to build strategic partnerships, manage integrations, and drive revenue. • Your day-to-day responsibilities will include: Client & Partner Engagement: Sell and manage audience data projects, from campaign activations to large-scale integrations. • Be the primary point of contact for YouGov’s audience partners, ensuring successful collaboration and revenue growth. • Work with internal teams to enhance YouGov’s data activation offerings and simplify delivery processes. Position YouGov’s Activation solutions as a natural extension of our insights and planning tools. • Provide data engineering teams with client feedback and technical requirements to develop scalable solutions. • Guide internal stakeholders on how to leverage Activation to maximize client impact. Assist clients in enhancing their first-party data with YouGov insights and create actionable use cases. • Collaborate with clients to identify and deliver optimal audience solutions for their campaign goals. • Develop structured and automated data delivery processes for seamless integration with partners. • Maintain documentation on workflows, partner details, and project processes. • Analyze audience usage reports and share insights with sales and client teams to drive growth. • Utilize data clean rooms and onboarding partners to match YouGov data with first-party datasets.

🎯 Requirements

• Proven experience in data analytics or digital advertising, with a strong understanding of the digital ecosystem. • Familiarity with DMPs, DSPs, data clean rooms, and ID providers (e.g., LiveRamp, Xandr, TTD, Google, AWS). • Analytical Mindset: Ability to interpret large datasets, identify patterns, and communicate insights effectively. • Problem-Solving Ability: hands-on approach with a proactive attitude to overcome challenges and optimize processes. • Ability to explain complex technical concepts to both technical and non-technical stakeholders. • Detail-Oriented: High standard for accuracy and quality in data handling and project execution. • Adaptability: Comfortable working in a fast-paced environment with evolving priorities.

🏖️ Benefits

• Paid vacation, holidays and sick days • Flexible working arrangement available • Group medical, dental and vision insurance • Company-paid life and disability insurance • Paid parental leave • 401(k) with company match