Senior Account Manager - Programmatic

March 5

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Zeta Global

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Zeta Global is an AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to acquire, grow, and retain customers more efficiently. The Zeta Marketing Platform (ZMP) offers a comprehensive suite of tools, including data management, customer data platforms (CDP), email service providers (ESP), and digital signal processing (DSP), to create individualized customer experiences and improve marketing outcomes. Zeta emphasizes omnichannel marketing, customer intelligence, and data-driven marketing strategies, partnering with brands, agencies, and publishers worldwide to accelerate brand growth and engagement. Their platform is designed to tackle complex marketing challenges with solutions for customer acquisition, growth, and retention through predictive AI and actionable consumer data.

CRM • Email Marketing • Display Advertising • Cross-Channel Marketing • Social Media Marketing

1001 - 5000 employees

Founded 2007

☁️ SaaS

🤖 Artificial Intelligence

🤝 B2B

🔥 Funding within the last year

💰 Post-IPO Debt on 2024-09

📋 Description

• The Senior Account Manager - Programmatic is at the forefront of Zeta’s strategic client/agency partnerships. • In this fast-paced environment, you will ensure book of Zeta clients is meeting their campaign performance goals and work in tandem with the Account Director to drive account growth in highly targeted digital advertising programs. • Rapidly acquire a thorough understanding of Zeta’s offerings, reporting analysis, competitive advantages, resources and processes and articulate them persuasively to prospects and customers. • Grow existing regional accounts – targeting top digital ad spenders to drive incremental and renewal opportunities. • Coordinate and manage campaign executions, including custom creative build-outs, set-up of assets, development of campaign timelines, data pulls based on client audience targeting and organization of campaign documentation. • Conceptualize and manage project timelines, coordinating with internal teams to meet client goals. • Prepare post-campaign analysis reports for clients. • Serve as point person for all campaign requests and communication with client, including creative changes, pacing reports, performance reports, client meetings, campaign recommendations, etc. • Lead weekly client status meetings and develop client-facing documentation to track deliverables. • Liaise with internal teams, maintaining clear documentation to track deliverables. • Monitor internal and third party reporting for pacing, performance and discrepancy purposes. • Work closely with internal teams to provide continued feedback and analysis for campaigns, inclusive of optimization suggestions and recommendations. • Share expertise and advise clients on new campaign strategies to generate continued results. • Partner with the Zeta Analytics team to prepare post-campaign analysis reports for clients. • Manage new and existing client campaigns to successfully meet and exceed client performance expectations and maintain strong relationships with advertisers to ensure long-term success. • Manage the flow and documentation of campaigns from start to finish.

🎯 Requirements

• 3+ years' experience in programmatic advertising within the Account Management or similar function (i.e. Media Planning experience) • Demonstrated ability to develop and nurture relationships and work effectively at all levels of the decision process • A reputation as a "go-getter" and "rainmaker" • Comprehensive experience with MS Office, particularly Excel and PowerPoint • Ability to manage multiple projects in an accelerated environment, while maintaining careful attention to detail and strong organizational skills • Highly detail-orientated with ability to handle and prioritize many projects at the same time • Intelligent, outgoing individual with interpersonal skills and work ethic • Passion for digital media and thorough understanding of the programmatic advertising industry • Strong analytic skills, including high level of comfort with Excel • Excellent business writing, training, communication, organizational and presentation skills • Ability to work independently, while being open to direction and guidance • Travel as needed

🏖️ Benefits

• Unlimited PTO • Excellent medical, dental, and vision coverage • Employee Equity and Stock Purchase Plan • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!