Senior Partner Marketing Manager - AWS

August 8

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1Password

WebsiteLinkedInAll Job Openings

501 - 1000

💰 $620M Series C on 2022-01

Description

• Develop and implement comprehensive partner marketing strategies to support our growth with AWS and through the AWS Marketplace ecosystem • Craft persona-based solution messaging that articulates the joint value prop of 1Password and AWS together, aligning to 1Password core campaign themes and AWS key messages • Collaborate with internal and partner stakeholders to develop marketing collateral, including case studies, whitepapers, blog posts, and webinars, specifically tailored for the needs of various AWS marketing programs • Drive demand generation initiatives through targeted marketing programs aimed at generating leads, nurturing prospects, and accelerating partner-sourced opportunities within the AWS Marketplace ecosystem. • Lead the planning, execution, and optimization of 1Password managed joint marketing campaigns • Manage AWS MDF and support the development and delivery of AWS-led and AWS-managed campaigns • Activate co-selling opportunities by creating and delivering marketing materials, training programs, and resources to empower partners to successfully market our solutions on AWS Marketplace • Lead the strategy, planning and execution of 1Password presence at AWS field events, including but not limited to AWS Game Days and AWS Summits • In partnership with our Director of Field & Corporate Events, define success criteria and lead the strategy, planning and execution of 1Password sponsorship and event surround at AWS re:Inforce and AWS re:Invent • In partnership with Channel Enablement, develop enablement documents, slide decks, and necessary collateral to support the training and activation of both internal and AWS sellers • Manage the AWS-dedicated marketing budget and available MDF, allocate resources across tactics, and optimize spending to improve results. • Partner with AWS Partnerships team to define key metrics and develop necessary reporting capabilities to measure AWS partner program efficacy and impact on revenue • Build and maintain deep relationships with key stakeholders within GTM Partnerships and AWS partner teams, serving as the primary point of contact for marketing-related activities. • Stay abreast of AWS APN and Marketplace trends, best practices, and developments to inform strategic decision-making and maximize marketing impact within the AWS ecosystem.

Requirements

• 5+ years of partner marketing experience, preferably within the SaaS or cybersecurity industry. • Proven track record of managing strategic partnerships and driving successful marketing programs. • Experience working with AWS or other hyperscalers is highly desirable. • Strong understanding of partner demand generation, field marketing and event planning. • Excellent communication and interpersonal skills, with the ability to build strong relationships with partners and internal stakeholders. • Highly organized, with strong project management skills and the ability to manage multiple priorities. • Data-driven mindset, with the ability to analyze metrics and derive actionable insights. • Ability to travel as needed to support field activations and events.