Paid Media Specialist

5 days ago

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321 The Agency

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Branding • Web • Mobile • Digital Marketing • Social Media

11 - 50 employees

📱 Media

Description

• Responsible for planning and reporting cross-channel digital marketing campaigns for multiple clients. • Collaborate with the Creative and Client Strategy teams to develop and up-sell work. • Audit existing media plans and develop new strategies for maximum effectiveness. • Create, develop and present reporting presentations for review and discussion. • Stay current and reliable in delivering work on time and within scope.

Requirements

• Minimum 3-5 years of experience in marketing strategy focused on placing and optimizing digital media and advertising. • Strong knowledge of business and marketing principles and marketing trends. • Solid understanding of executive level decision making and criteria. • Ability to translate business goals and objectives to marketing and experience strategies and tactics. • Moderate-to-Advanced understanding of integrated digital marketing principles including CRM, Marketing Automation/Email Marketing, Social and Content Marketing, and Paid Search (PPC/SEM). • Ability to create effective & persuasive client presentations. • Proactive and able to work independently. • Strong deadline orientation and ability to effectively prioritize and meet deadlines. • Ability to work in a flexible, dynamic and fast-paced environment; managing multiple projects and accounts concurrently. • Preferred 5+ years in managing Google Ad and Facebook Ad accounts. • Google certified in Paid Search & Analytics - preferred. • Facebook Blueprint certified - Recommended, but not required. • Strong knowledge in Google Data Studio and Excel. • Knowledge or experience with additional digital marketing tools and platforms is a plus (Programmatic, Competitive Keyword Tools, etc.)