Demand Generation Manager - Law Enforcement

6 days ago

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Vector Solutions

WebsiteLinkedInAll Job Openings

Corporate Training • Compliance Training • Continuing Education • Instructional Design • Learning Management System

501 - 1000 employees

📚 Education

☁️ SaaS

📋 Compliance

💰 Private Equity Round on 2011-06

Description

• Vector Solutions is the leader in providing industry-focused SaaS solutions • The Demand Generation Manager is responsible for supporting law enforcement and federal segments • This role will play an integral role in helping drive growth in our industry leading SaaS products • Develop and execute integrated marketing programs that drive net new leads and progress existing leads through the sales funnel • Identify inbound and outbound initiatives across key channels • Forecast, measure, analyze and report on impact of programs • Launch lead nurture programs/campaigns to move inquiries to marketing qualified leads • Proactively engage with SDR teams to coordinate, communicate, and optimize the impact of marketing activities • Plan and execute third party media plans that may include advertising, webinars • Communicate and educate the sales team regarding new and planned marketing activities • Execute email campaigns using HubSpot including list creation, email copy & setup and tracking • Test and optimize the performance of marketing channels • Manage development and execution of integrated marketing programs through ongoing communication with cross-functional marketing teams

Requirements

• Minimum of 3 years of experience in Demand Generation marketing • Bachelor’s degree in marketing or related field • Experience with marketing and CRM technologies such as Salesforce, Hubspot, GoTo Webinar and Outreach • Ability to ideate, build, and execute on integrated marketing campaigns on a timely basis independently with high quality • Prior experience understanding campaign performance and recommending appropriate improvements • Previous experience optimizing SEO strategies to drive incremental growth • Proven ability to partner with cross-functional stakeholders including product marketing, sales, and SDR teams • Consistent track record of excellence and driving change in prior work environments • Ability to work on multiple projects concurrently • Entrepreneurial spirit that enables someone to roll up their sleeves and drive result • Experience in the public safety industry is a plus

Benefits

• Comprehensive, quality benefits package effective first of the month following your date of hire • Matching 401(k) retirement plan • Healthy work-life balance with flexible work arrangements and generous time off • Educational assistance available for all employees • Generous referral incentive program • Company social events • Philanthropic opportunities