Growth Marketing Manager

3 days ago

Apply Now

Receive Emails with Similar Jobs

Absorb Software

WebsiteLinkedInAll Job Openings

Absorb Software is an AI-powered strategic learning management system (LMS) that caters to both internal and external learning needs. It offers advanced features such as personalized upskilling, course authoring, reporting, and analytics, all designed to enhance employee training and compliance initiatives. With integrations for various business ecosystems and a focus on delivering high-quality support, Absorb Software empowers organizations to bridge knowledge gaps and foster engagement through dynamic learning experiences.

Learning Technology • Learning Management Systems • E-Learning • Corporate Training and Development • Compliance Training

501 - 1000 employees

Founded 2003

📚 Education

☁️ SaaS

📋 Compliance

💰 Private Equity Round on 2017-09

📋 Description

• Develop Integrated Growth Strategies: Create multi-channel marketing campaigns that combine programmatic, CTV, paid social, and digital channels to attract customers and increase brand visibility. • Optimize Campaign Performance: Track and improve marketing initiatives using data-driven methods. • Leverage Programmatic & CTV Expertise: Apply your knowledge of programmatic and connected TV advertising to develop effective growth strategies that work across different digital platforms. • Experiment and Innovate: Test new marketing tactics and creative approaches. Use A/B testing to find new growth opportunities and validate channel performance. • Cross-Functional Collaboration: Work closely with brand, product, analytics, and demand teams to ensure consistent messaging and support overall business goals. • Data-Driven Insights and Reporting: Build comprehensive reports and dashboards that track campaign performance and provide actionable insights to key stakeholders. • Budget Management: Manage marketing budgets across multiple channels, ensuring efficient spending and maximum return on investment while staying flexible to market changes.

🎯 Requirements

• Proven Growth Marketing Expertise: 7+ years of growth marketing experience, with strong background in programmatic and CTV channels, and hands-on experience in B2B SaaS marketing. • Data-Driven Mindset: Ability to analyze complex data, draw meaningful insights, and use metrics to continuously improve marketing performance. • Technical Proficiency: Expert knowledge of digital advertising platforms (Google Ads, DV360, TradeDesk, CTV platforms) and analytics tools like Google Analytics. • Strategic and Innovative Thinker: Innovative approach to combining traditional marketing channels with new growth opportunities, always testing and improving strategies. • Collaboration and Communication: Strong interpersonal skills and experience working across different teams to drive collective success. • Adaptability in a Fast-Paced Environment: Proven ability to thrive in dynamic settings and quickly adjust strategies as market conditions change.

🏖️ Benefits

• Fully remote-first work with flexible work arrangements • Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location • New Hire Equipment Allowance and monthly Flex Allowance to support your success • Endless opportunity for career growth and internal mobility • Employee driven DE&I programs • Games room, meditation & yoga space, state of the art workplace for Absorbers in our Calgary office