Marketing Operations Analyst

Yesterday

Apply Now

Receive Emails with Similar Jobs

Addepar

WebsiteLinkedInAll Job Openings

501 - 1000

💰 $130M Corporate Round on 2021-11

Description

• Build and maintain reporting frameworks for lead lifecycle, focusing on metrics like lead conversion, scoring, routing, and engagement. • Set up a reliable data infrastructure for scalable attribution across marketing and sales. • Partner with performance marketing, product marketing, and sales teams to ensure accurate full-funnel lead reporting and provide insights to improve lead generation and management. • Enhance lead lifecycle processes like enrichment, scoring, routing, and conversion rate optimization. • Work with Marketing Operations to maintain the marketing tech stack. • Create executive dashboards and reporting systems for lead management visibility. • Assist in automating marketing and lead management workflows.

Requirements

• 4+ years of experience in a related role with a Bachelor's degree or equivalent experience or 2+ years with a Master's degree. • Strong understanding of lead lifecycle processes, lead scoring, and routing within marketing platforms (e.g., Marketo, Salesforce). • Experience with marketing data analysis and reporting is essential. • Analytical mindset with a proven ability to track and report on lead performance, identifying key trends and actionable insights. • Ability to document and maintain clear processes and reporting structures and ensure data accuracy across the marketing funnel. • Strong interpersonal and communication skills with the ability to work effectively across marketing, sales, and technical teams. • Comfortable working in a fast-paced, dynamic environment with the ability to prioritize and manage multiple projects at once.

Benefits

• Bonus • Equity • Benefits