Lead - Marketing Analytics

4 days ago

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AgelessRx

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Description

• Lead implementation of measurement and attribution strategies to analyze marketing performance • Design, execute, and analyze A/B and multivariate tests for customer growth • Compile proactive analyses to identify gaps and opportunities for KPI improvements • Analyze data to create dashboards and reports for customer engagement strategies • Collaborate with teams to integrate marketing data with internal systems for customer journey analysis • Drive quality checks and improvement in data integrity across teams

Requirements

• 5+ years of marketing analytics experience with an emphasis on implementing, understanding, and analyzing performance • Fluent in event and cookie tracking methodologies, and can work directly with engineers to validate and debug tracking issues • Expert proficiency in SQL, data visualization tools (Tableau, Looker, etc.), and Google Analytics 4 • Proficient in full funnel measurement methods and cross-device attribution; econometric modeling or Media Mix Modeling (MMM) a plus • Experience monitoring and analyzing performance of paid acquisition platforms (Google, Facebook, X, YouTube) as well as non-paid acquisition (PR, organic, SEO). • Experience with server-side tracking solutions (e.g., Google Tag Manager, Stape)