Senior Product Marketing Manager

November 22, 2024

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Logo of Airship

Airship

Mobile Apps • App Experience • Customer Experience • Customer Journeys • App Activation

201 - 500 employees

☁️ SaaS

🤖 Artificial Intelligence

🤝 B2B

💰 $25M Series F on 2018-06

Description

• Shape and execute product and feature launches, working at the intersection of product, marketing, and sales. • Develop and execute GTM strategies, including use cases, value propositions, messaging, and campaign plans. • Define market segments, verticals, and target audiences while owning one or more verticals. • Create customized pitch decks, case studies, and product briefs to empower the sales team. • Collect, analyze, and share actionable competitive insights to inform product positioning and sales strategies. • Design and run programs to drive product adoption, customer engagement, and advocacy.

Requirements

• 6+ years of product marketing or related experience in high-velocity B2B SaaS, Martech, or similar fields. • Experience working with Fortune 500 or enterprise-level customers is a strong plus. • Proven ability to manage multiple product launches and deliverables simultaneously. • Exceptional communication, presentation, and stakeholder management skills. • Strong analytical mindset with experience in market research, GTM strategy, and competitive analysis. • Experience with customer journey mapping, market segmentation, and creating effective sales enablement assets.

Benefits

• Extensive suite of benefits offerings as part of Total Rewards approach to compensation.

Apply Now

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