Director of Paid Acquisition

5 days ago

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Apollo.io

WebsiteLinkedInAll Job Openings

Sales Engagement • Lead Generation • Predictive Analytics • Lead Scoring • Sales Strategy

51 - 200

Description

•Develop and execute a comprehensive paid acquisition strategy: Define and implement a data-driven strategy across all paid channels, aligning with Apollo.io's overall business objectives and revenue goals. •Manage and optimize paid campaigns: Oversee all aspects of paid campaigns, including budget allocation, bidding strategies, audience targeting, ad creative development, A/B testing, and performance analysis. •Drive channel expansion and experimentation: Explore and test new paid acquisition channels and strategies to identify growth opportunities and maximize ROI. •Collaborate with cross-functional teams: Work closely with marketing, sales, product, and creative teams to ensure campaign alignment and effectiveness. •Oversee reporting and analysis: Track and analyze key performance indicators (KPIs), provide regular reports on campaign performance, and extract actionable insights to optimize campaigns and inform future strategies. •Manage the paid acquisition team: Lead, mentor, and develop a team of paid media specialists, fostering a culture of collaboration, innovation, and high performance. •Stay ahead of industry trends: Continuously research and stay up-to-date on the latest paid media trends, platform updates, and best practices.

Requirements

•7+ years of experience in paid acquisition, with a proven track record of success in managing and scaling paid media campaigns in a B2B SaaS environment. •Deep expertise in paid search (Google Ads, Bing Ads), paid social (LinkedIn, Facebook, Twitter, YouTube), and other relevant paid channels. •Strong analytical and data interpretation skills, with the ability to extract insights from data and translate them into actionable strategies. •Experience managing significant paid media budgets and optimizing for ROI. •Proficiency in using paid media platforms, analytics tools (e.g., Google Analytics), and reporting dashboards. •Excellent communication and collaboration skills, with the ability to effectively communicate campaign performance and insights to stakeholders. •Proven ability to lead and manage a team of paid media specialists.