Executive Director - Media and Web

November 6

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athenahealth

WebsiteLinkedInAll Job Openings

Revenue Cycle Management • Patient Engagement • Medical Billing • Care Coordination • Population Health Management

5001 - 10000

💰 Post-IPO Equity on 2017-05

Description

• Develop, implement, and optimize comprehensive B2B GTM digital acquisition campaigns across various channels • Manage the budget and strategies to drive spend efficiency and improve ROI • Provide strategic guidance to agency partners and internal teams • Analyze and interpret data to provide actionable insights • Oversee the planning, design, execution, and maintenance of athenahealth.com • Collaborate with senior leadership to surface plans • Manage and lead a team of paid media and website professionals • Foster partnerships with key stakeholders • Partner with brand, creative, and content teams to support strategies • Lead the adoption of new technologies

Requirements

• Bachelor’s degree in marketing, business administration, communications, or related field • Masters preferred • 10+ years leading paid media and website strategy; managing internal teams, contractors, and agency partners • Experience in a B2B or B2C business supporting a full-funnel go-to-market strategy • Experience with driving programs to increase conversions and sales • Ability to manage high-priority, high-visibility projects • Growth-oriented mindset with an ability to leverage data and insights • Demonstrated track record of building and optimizing websites, online tools, and digital experiences • Audience-centric thinker focused on user experience • Deep understanding of media & web trends, technologies, and best practices • Strong executive presence and communication skills • Experience in Adobe Analytics, Adobe Target, Google ads, and social media management platforms

Benefits

• Health and financial benefits • Commuter support • Employee assistance programs • Tuition assistance • Employee resource groups • Collaborative workspaces • Events throughout the year, including book clubs, external speakers, and hackathons. • Flexible work-life balance