Growth Marketing Manager

November 14

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B12

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SEO • web design and development • artificial intelligence • SaaS • small business management

51 - 200

💰 $15.7M Venture Round on 2021-10

Description

• About the Role: • We’re an early-stage startup seeking an experienced and creative Growth Marketing Manager to expand our customer acquisition channels, optimize their effectiveness, and scale them for impact. • In this role, you’ll be responsible for developing and testing new channels and campaigns to drive profitable customer growth. • With our product-led growth strategy, you’ll collaborate across teams to fuel our marketing efforts and grow our customer base. • Responsibilities: • Identify, onboard, evaluate, and optimize new marketing channels to drive significant lead volume within target customer acquisition costs. • Manage paid advertising budgets and campaigns across platforms like Google, Bing, and Meta. • Build a library of creative concepts to communicate value to different buyer personas. • Improve middle-of-funnel conversion rates through messaging and tactics that optimize customer engagement and retention. • Collaborate with other departments to enhance creative quality and performance in digital marketing campaigns. • Why You Should Apply: • If you’re passionate and skilled but don’t meet every qualification, please apply anyway. Talent, potential, and enthusiasm are highly valued here. • B12 is a safe and inclusive workplace, welcoming applicants from diverse backgrounds. We particularly encourage applications from women, people of color, underrepresented minorities, and members of the LGBTQIA community. • How to Apply: • Please submit your resume and LinkedIn profile. Feel free to include a brief note introducing yourself and why you’re interested in joining B12. • About Us: • Our mission is to empower people to do meaningful work. B12’s AI-powered website builder has been used by over a million businesses and allows users to create a professional website in seconds. Our platform also provides tools for scheduling, payments, and email marketing. We’re a fully remote company, founded in 2015, and supported by investors like Breyer Capital, General Catalyst, SV Angel, and Tola Capital. Visit www.b12.io to learn more.

Requirements

• You love brainstorming new concepts, ad creatives, campaign ideas, and messaging. • You have experience acquiring small business and prosumer customers. • You understand how to assess campaign impact and estimate the effort needed to generate results. • You can manage multiple projects simultaneously and identify the fastest path to value. • You bring a full stack of marketing skills, from ideation to execution and analysis. • You have experience managing paid digital marketing campaigns. • You’re a skilled writer who is able to create content for ads, emails, and landing pages. • You have a minimum of 3 years in marketing, with at least 1 year in a senior role.