Director, Media Buying - Search

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Barkley

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We build whole brands for modern consumers. KC | Denver | NYC | Pittsburgh #BCorp Certified

Innovation Strategy • Brand Positioning • Brand Architecture • Brand Culture • Purpose + Sustainability

501 - 1000

Description

• We are on the hunt for an experienced Media Buying Director who thrives on developing client goals and driving performance forward. • This position is responsible for overseeing a team of Media Buyers on the Paid Search team tasked with development and stewardship of Paid Search media buys, ensuring they are executed accurately and efficiently. • Helps lead strategy development and oversees the team in campaign management and optimization within various platforms, such as Google Ads, Microsoft Advertising, Amazon, Yelp, etc. • Reviews team work ensuring optimal buys are being designed in terms of cost efficiency, forecasting, account segmentation, bid management, goal delivery and vendor agreements. • Identifies new opportunities to supplement goals and formulate strategies to capitalize on new opportunities. • Builds relationships and attends ongoing communications with media representatives, helping lead large-scale discussions. • Integral activation lead on key client(s) presentations. • Manage, review, and perform daily account responsibilities for client portfolio. • Updates VP, Media Buying on status of current accounts on an ongoing basis and elevates issues in a timely manner. • Responsible for reviewing the teams campaign tracking set-up and implementation before launch of a campaign, with support from Ad Operations. • Works closely with planning counterpart on client deliverables and expectations. • Reviews all client reporting before being shared with internal and client teams. Helping lead presentations to key client(s), when needed. • Ensures strict adherence by team to client budgets while meeting client objectives. • Assist development of new business presentations, as needed. • Escalation point with finance team members to resolve media billing issues. • Actively identifies opportunities to share-out media wins and education within the larger team and agency. • Stays current on all media trends and opportunities in the industry. • Supports VP, Media Buying in developing team process and best practices and ensuring talent is being fostered within the team. • Other duties/responsibilities may be assigned from time to time.

Requirements

• 8+ years of Paid Search experience required • Extensive knowledge and prior use of Google Ads, Microsoft Advertising, and Amazon • Knowledge and prior use of bid management software • Experience managing a team of buyers and/or having direct reports • Experience managing multiple account needs across categories • Strong organizational and mathematical skills • Proficiency with verbal and digital communication • Ability to multi-task and deliver work on-time for set deadlines • Ability to work effectively with a variety of internal teams and business groups, including Creative, Account Management, Finance and Project Management • Ability to communicate effectively within a team environment, with outside media reps as well as with current clients • Must be prepared for a fast-paced environment and be comfortable making decisions