Director, Strategy

October 13

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Barkley

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Innovation Strategy • Brand Positioning • Brand Architecture • Brand Culture • Purpose + Sustainability

501 - 1000

Description

• The Strategy Director is the player-coach of strategy, leading teams, clients and projects. • You bring power to every idea, every client, and every project. • You treat the spectrum as a business and creative imperative. • You forge strong relationships with senior clients and push more than anyone for excellence in insight and ideas with your teams. • You’re a mentor and a highly visible partner. • The Strategy Director position must exemplify the art and science of strategy. • They must demonstrate rigorous, collaborative, action-rich, and always practical strategy. • You must balance leading agency accounts and formal management of team members. • You must flex effectively between execution and management, the left and right side of the spectrum, and instruction and inspiration. • You must implement ideas on how to improve the agency and team process. • You must know the industry and have a pulse on culture. • Leads and participates in strategy development for clients and new business. • Responsible for generating the Red Thread, or the actionable strategic idea, in any brand engagement. • Manages and mentors a team of strategists, as well as contributing to best-practice solutions for the overall strategic process at Barkley. • Becomes an invaluable resource for clients in terms of overall strategic guidance. • Writes and presents micro and macro-level creative briefs for all initiatives. • Leads integrated idea teams in idea sessions and workshops. • Recommends and manages the research that will aid in the consumer insight-gathering and strategic process. • Monitors and interprets cultural and social trends relevant to client business. • Presents insights/implications/opportunities in client and new business. • Finds creative, differentiating ways to gain insights, using known tools (qualitative and quantitative), as well as unique and new approaches.

Requirements

• CPG experience preferred • Social/Digital experience preferred • Sample work will be requested in the interview process • Exhibit high-level writing and presentation skills • Must demonstrate deep experience in insight and research practices • Excellent reasoning ability: Ability to define problems, collect information, establish facts, draw valid conclusions, and make creative leaps • Bachelor’s degree is preferred • 10+ years of direct work experience in the strategy field