Search Media Buyer

September 20

Apply Now

Receive Emails with Similar Jobs

Basis Technologies

WebsiteLinkedInAll Job Openings

All Digital. One Platform.

501 - 1000

💰 $25M Private Equity Round on 2021-04

Description

• Building and QA'ing campaigns according to best practices and Basis defined processes • Stewarding Basis’ client’s paid search media investment across Google, YouTube, Bing, Walmart, Amazon, and other platforms • Using core knowledge and on-the-job training of search media to implement strategic pacing and performance decisions that meet client’s objectives and KPIs • Engaging with industry best practices to test new tactics, maintain high Optiscores, and provide visibility into optimizations in partnership with Search Solutions • Maintaining a strong understanding of the paid search landscape and the latest products, solutions, and best practices • Assisting in the training, mentoring, and development of Search Media Buying Associates • Working alongside Basis’ internal cross-functional Operations team, Analytics team, and Digital Media Buyers and Planners to ensure campaign results based on measures of success • Adopting new processes or workflow modifications as introduced to ensure accountability for the consistent and repeatable use of process • Troubleshooting technical issues with creative, tactics, URL’s, pixels, ad management platforms, and other campaign settings when necessary • Assisting in the development and documentation of best practices related to paid search media management for both internal and external documents and assets • Acknowledging and embracing diversity of thought and opinion, and approach with Beeps, clients and vendors, regardless of background, culture, and organizational level. Specific examples include, but are not limited to: • Engage Actively in Diversity, Equity, and Inclusion (IDEA) • Pursue Continuous IDEA Development • Cultivate an Inclusive Work Environment

Requirements

• 2+ years of experience with the daily management and execution of paid search campaigns across various platforms (including YouTube) • Ability to handle multiple tasks in a fast-paced environment, under tight deadlines • Strong analytical skills and the ability to pull and analyze reports on Google Ads and Bing search engines • Familiarity with first-party and third-party data and tagging/pixel placement • Detail-oriented and organized • Developed communication skills • Solutions-oriented • Proficiency in Excel, PPT • Precise attention to detail • Ability to work in a cross functional team environment