November 5
• The Regional Sales Manager’s purpose is to drive sales in a direct selling and/or broker capacity through fact-based selling and form productive customer relationships for medium/large accounts. • Conduct direct selling functions at retailer/distributor/wholesaler HQ level to drive company sales. • Manage assigned brokers to execute company initiatives that deliver desired results. • Ensure broker resources are suitable to deliver company objectives and conduct consistent broker reviews that provide areas of strength and constructive feedback. • Coordinate and attend all key account meetings and reviews in the company’s interest. • Maintain corporate-mandated profit contribution levels through effective management of assigned spending budgets. • Utilize syndicated data to identify opportunities and provide management with post-analysis results. • Interface with Marketing and Sales Management to identify opportunities and develop regional initiatives.
• Bachelor’s Degree required, preferably in Business, Economics, Marketing, or Finance. • At least 8-10 years of field sales experience. • Possess a thorough understanding of retail/grocery. • Possess knowledge of national account policies, strategies, and operating procedures. • Possess a complete understanding of syndicated data information sources, i.e. AC Nielsen. • Demonstrated experience working with regional grocery chains. • Demonstrated expertise in broker management and motivational techniques. • Demonstrated experience in using technology to evaluate sales performance levels, profitability, etc. • Must have the ability to travel 25-50% nationally.
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