Sales Copywriter
2 days ago
Description
• Develop high-impact copy for financial marketing materials, including email campaigns, landing pages, social media ads, product descriptions, sell sheets, and client presentations. • Create persuasive headlines, calls-to-action (CTAs), and copy designed to convert leads into long-term clients. • Collaborate with the in-house creative team, marketing department, and sales teams to ensure messaging aligns with brand guidelines and campaign objectives. • Translate complex financial concepts into clear, compelling, and accessible content for a variety of audiences. • Stay informed on industry trends, regulatory updates, and best practices in financial marketing and communications. • Proof-read copy for other members of the business, for both grammar and style • Project Manage copywriting-related projects from concept brief through completion.
Requirements
• Proven experience as a copywriter, ideally within the financial industry or a regulated environment. • Portfolio with email, print ads, banner ads, social posts, and alike in campaign format. • A passion for writing and the ability to produce creative, compelling copy on tight deadlines. • Exceptional writing, editing, and proofreading skills with a focus on clarity and compliance. • Ability to adapt tone and style to align with brand voice and diverse audience segments. • Familiarity with financial industry terminology, trends, and customer needs. • Experience collaborating with creative and sales teams. • Excellent time management skills and ability to meet tight deadlines in a fast-paced environment. • Preferred Skills: • Knowledge of financial products like loans, credit solutions, or investment services. • Experience with CRM tools and marketing automation platforms (e.g., HubSpot, Salesforce). • Familiarity with analytics tools to track campaign performance and inform content strategies. • Basic knowledge of design tools or platforms (e.g., Adobe Creative Suite, Canva) is a plus.
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