Lifecycle Marketing Manager

October 25

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Big Health

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Behavioral medicine • Digital health • Digital medicine • Mental health • Digital therapeutics

51 - 200 employees

Founded 2010

🧘 Wellness

⚕️ Healthcare Insurance

☁️ SaaS

💰 $75M Series C on 2022-01

Description

• Our mission is to help millions back to good mental health by providing fully digital, non-drug options for the most common mental health conditions. • Our digital therapeutics — SleepioRx for insomnia, DaylightRx for anxiety — both recently cleared by the FDA, provide treatment anytime, anywhere. • Our digital program - Spark Direct - helps to reduce the impact of persistent depressive symptoms. • In pursuit of our mission, we’ve pioneered the first at-scale digital therapeutic business model, in partnership with some of the most prominent global healthcare organizations. • We are designing the next generation of medicine and the future of mental health care. • Big Health is a remote-first company, and this role can be based anywhere in the US.

Requirements

• At least 3 years experience in Lifecycle or email marketing role in a B2B2C (or DTC space highly preferred) • Experience with Iterable is required–strong expertise in developing handlebar logic and leveraging Iterable’s suite of product features to build efficient, scalable campaigns • Experience with updating landing page HTML/CSS is required • Knowledge of HTML & CSS for email • Proven success at increasing conversion rates and messaging engagement via lifecycle campaigns • Strong domain knowledge of email, push, in-app, and SMS marketing channels • Experience with and understanding of lifecycle experimentation including A/B and multivariate testing • Experience developing strategies inclusive of tactical plan development, brief writing and execution • Analytical chops to define success criteria, analyze data and surface actionable insights • Track record of strong organizational skills with the ability to juggle multiple priorities • Team player mentality; develops strong relationships with cross-functional partners and clearly communicates • Preferred Qualifications: Experience with digital therapeutics or medical devices • Experience with Webflow a plus • Prior experience in tech startup a plus

Benefits

• Generous vacation policy • Professional development fund • Flexible working arrangements • Competitive salary packages including stock options